Brand Tone

Confident & Empowering, Sophisticated & Stylish, Performance-Oriented & Reliable, Approachable & Customer-Focused, Celebrating Heritage & Innovation

Brand Values

• •Quality
• •Fit
• •Fashion & Style
• •Performance & Functionality
• •Customer Confidence & Satisfaction
• •Versatility
• •Inclusivity & Responsibility

Best Practices

• •Emphasize Quality and Heritage: Consistently mention the 50 years of experience, commitment to high-quality fabrics, and dependable fit in product descriptions, social media posts, and 'About Us' sections.
• •Maintain a Confident and Empowering Voice: Use language that inspires confidence in the customer, focusing on how the apparel will make them look and feel their best during their activities.
• •Balance Sophistication with Performance: Highlight both the stylish, fashion-forward aspects of the designs and the technical benefits of the fabrics (e.g., UV protection, moisture-wicking, stretch).
• •Be Approachable and Helpful: Offer style advice through blog posts or social media, ensure customer service information is easily accessible, and use a welcoming tone in communications.
• •Showcase Versatility: Illustrate how the apparel is suitable not just for specific sports like golf and tennis but also for a broader active lifestyle, including travel and everyday wear.

Social Perception

Generally perceived as a reputable brand providing high-quality, stylish, and functional activewear, especially for golf and tennis. Customers appreciate the fabric quality, comfort, and UPF protection. The brand's long history lends it credibility. Some customers have raised concerns about inconsistent sizing in specific items and stock availability. Fashion-Forward for a Mature Audience. Engaged with Community.

Copy Examples

• •Headline: 50 Years of Perfect Fit, On & Off the Course. Body: Experience the Tail Activewear difference. For five decades, we've dedicated ourselves to crafting apparel that blends timeless style with modern performance. Feel confident, play comfortably. #TailActivewear #GolfFashion #TennisStyle
• •Headline: Designed for Your Life in Motion. Body: From a powerful swing on the fairway to a busy day of errands, our latest collection moves with you. Discover breathable, UPF 50+ fabrics and styles that flatter every moment. Shop now and get 20% off your first order! #ActiveLifestyle #PerformanceWear #EverydayElegance
• •Headline: The Science of Style, The Art of Comfort. Body: At Tail Activewear, we don't compromise. Our technical fabrics offer superior moisture-wicking and stretch, while our designers draw inspiration from the latest trends to create sophisticated looks you'll love to wear. #FashionMeetsFunction #QualityActivewear #TailExperience
• •Headline: Confidence Woven In. Body: It’s more than just apparel; it’s a feeling. With Tail’s consistent sizing and flattering silhouettes, you’ll always look and feel your best, ready to take on any challenge. Backed by our lifetime quality promise. #FeelGoodPlayGood #TailConfidence #WomensActivewear
• •Headline: Elevate Your Game. Elevate Your Style. Body: Discover the new collection where vibrant prints and classic tailoring meet cutting-edge performance. Perfect for your next round of golf, tennis match, or active day out. #NewCollection #GolfApparel #TennisWear #SophisticatedSport