Brand Tone

Heartfelt, elegant, and creative, with a personal, warm, passionate, artistic, and dedicated approach that is inviting and celebratory, aiming to share joy and inspiration.

Brand Values

• •Creativity and Artistry
• •Modesty and Elegance
• •Family and Passion
• •Connection and Joy
• •Simplicity

Best Practices

• •Lead with the Founder's Story: Always circle back to the core narrative of a mother turning her passion into a business. This personal touch is your strongest asset and builds an authentic connection. Use phrases like "From my family to yours," "Born from a simple idea," or "A passion for creativity."
• •Emphasize "Handcrafted" and "Artistry": Use descriptive words that highlight the care and skill put into each product. Terms like "handcrafted," "bespoke," "thoughtfully designed," and "a work of art" elevate the brand beyond a simple retailer.
• •Use Elegant and Emotive Language: The tone should be consistently elegant and warm. Use words like "radiate," "elegance," "joy," "celebrate," and "cherished." This language reflects the beauty and purpose of the products.
• •Focus on the "Why" - The Feeling of Giving: Frame the products not just by what they are, but by the feeling they evoke. The copy should focus on the experience of giving and receiving a Tahani Boutique gift—the pride, the joy, and the connection.
• •Maintain Consistency Across All Platforms: Whether it's a product description, a TikTok caption, or a customer service email, the heartfelt, elegant, and creative tone must be consistent. This builds a strong, recognizable, and trustworthy brand identity.

Social Perception

Very positive, viewed as a provider of high-quality, unique, and beautifully crafted gifts. Customers perceive the products as special, meaningful, premium, and thoughtfully made, coming from a small, passion-driven business that takes great care in its creations.

Copy Examples

• •More Than a Gift, It's a Work of Art. ✨ Each of our hijab bouquets is handcrafted with love, celebrating elegance, modesty, and the joy of giving. Surprise someone special with a gift that tells a story. #TahaniBoutique #HijabBouquet #HandcraftedWithLove #ElegantGifts
• •The Radiance Hijab Gift Bouquet. Unveil a touch of elegance with our Radiance Bouquet. Featuring a beautifully soft chiffon hijab nestled among perfumed, everlasting flowers, this gift is a thoughtful expression of art and connection. Designed by hand from our family to yours, it's the perfect way to bring joy to someone's day.
• •A Gift from the Heart. In a busy world, find a moment of simple elegance. Our handcrafted hijab bouquets were born from a passion for creativity and a desire to share joy. Each one is designed to be a cherished keepsake. Discover the perfect gift for Eid, a birthday, or just because.
• •Watch how we turn a beautiful hijab into a timeless floral gift. ✨ It all started with an idea. Now, we share our passion for creativity and modesty with you. Find your perfect gift on our Etsy or website! #HijabGift #EtsyFinds #HandmadeGift #ModestFashion
• •Where Creativity Blossoms. Discover unique, handcrafted hijab bouquets and gifts that celebrate elegance and joy.