Brand Tone

Creative & Playful, Innovative & Unique, Friendly & Approachable, Quality-Conscious

Brand Values

• •Creativity & Self-Expression
• •Quality & Durability
• •Innovation
• •Customer Satisfaction
• •Making the world more colorful, diverse and inspiring
• •Privacy

Best Practices

• •Embrace Playfulness & Creativity: Use vibrant language, emojis where appropriate (especially on social media), and highlight the fun and artistic aspects of the product. Encourage user-generated content showcasing their unique styles.
• •Highlight Individuality & Self-Expression: Frame the product as a tool for users to show off their personality. Use phrases like "Express yourself," "Make it yours," "Show your unique style."
• •Maintain a Friendly & Approachable Voice: Respond to comments and reviews in a warm, personal, and helpful manner. Use "we" and "you" to create a direct connection with the audience. Share the "Made with love in Austria" story to add a personal touch.
• •Emphasize Quality & Innovation: Clearly communicate the reusability, durability, and the unique glowing feature of the stickers. Use terms like "high-quality," "innovative design," "built to last" (when applicable to reusability).
• •Be Visually Consistent: Ensure that all visual content (product photos, social media posts, website imagery) reflects the creative, vibrant, and high-quality nature of the products. Show the stickers in action, especially the glowing effect.

Social Perception

Positive, Cool & Unique, Good Customer Service, Fun

Copy Examples

• •Headline: Let Your MacBook Glow As Bright As Your Ideas. Body: Tired of blending in? TabTag’s reusable, glowing stickers transform your MacBook into a unique expression of YOU. High-quality, easy to apply, and endlessly fun. Shine on! Call to Action: Shop Designs Now & Get 10% Off!
• •Headline: Don't Just Work. Create. Personalize. Glow. Body: Your MacBook is an extension of your creativity. Make it truly yours with TabTag. From subtle art to bold statements, find a design that lights up your world (and your Apple logo!). Reusable, residue-free, and undeniably cool. Call to Action: Discover Your TabTag!
• •Headline: Stand Out. Stick On. Glow Up. Repeat. Body: Why commit to one look? TabTags are designed to be loved, removed, and loved again. Express every facet of your personality with our vibrant collection of glowing MacBook stickers. Quality made in Austria, designed for the world. Call to Action: Explore the Collection!
• •Headline: Your Ideas Illuminate. Shouldn't Your MacBook? Body: Add a touch of magic to your daily grind. TabTag’s innovative stickers use your MacBook's own light to create a stunning glowing effect. It’s more than a sticker; it’s a statement. Call to Action: Find Your Glow!
• •Headline: Privacy You Can See. Style You Can't Ignore. (For CamTag) Body: Cover your cam with flair! CamTag reusable privacy stickers protect your digital life without sacrificing style. Easy to apply, leaves no trace. Peace of mind never looked so good. Call to Action: Secure Your Privacy in Style!