Brand Tone

Aspirational & Trendy, Empowering & Creative, Community-Oriented & Supportive, Professional & Quality-Focused, Playful & Engaging, Informative & Educational

Brand Values

• •Quality
• •Innovation & Trendsetting
• •Creativity & Self-Expression
• •Community
• •Education & Empowerment
• •Customer Satisfaction
• •Passion for Nails

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., keywords to use/avoid, level of formality, attitude). Share this with anyone creating content. For Taboo Nails, this would include words like "vibrant," "flawless," "creative," "latest trends," "professional quality," while avoiding overly technical jargon unless in a dedicated professional context.
• •Understand Your Audience Segments: Tailor the tone slightly for different platforms and audience segments (e.g., more playful on TikTok, more informative for blog posts aimed at professionals) but ensure the core values and personality remain consistent. Taboo Nails does this well by being more tutorial-focused for aspiring techs and more trend-focused for general enthusiasts.
• •Prioritize Visual-Verbal Harmony: Ensure the tone of the copy aligns with the accompanying visuals. Taboo Nails’ vibrant and stylish imagery should be matched with equally exciting and descriptive language.
• •Train Your Team: Anyone writing for the brand, from social media managers to customer service agents, should be trained on the brand voice. Consistency across all touchpoints reinforces brand identity.
• •Review and Iterate: Regularly review your content to ensure it aligns with the defined brand tone. Solicit feedback and be prepared to adapt and refine your voice as the brand evolves, while always staying true to the core identity. Monitor how the audience responds to different styles of messaging.

Social Perception

Positive, Trendy and Fashion-Forward, Reliable for Professionals and Enthusiasts, Engaging and Inspiring, Italian Brand Pride

Copy Examples

• •Unlock the next level of nail artistry. ✨ Introducing the 'Chromatic Dreams' Collection by Taboo Nails. Dare to design, dare to dazzle. Shop now and set the trend. #TabooNails #NewCollection #NailTrend
• •Your nails, your canvas! 🎨 We're blown away by the incredible looks you're creating with Taboo Nails. Tag us @taboonailsofficial and use #TabooCreations for a chance to be featured! Let your creativity shine. #NailArtCommunity #SelfExpression
• •Master the perfect ombre with our latest tutorial! 💅 Our expert educators at Taboo Academy show you step-by-step how to achieve a flawless blend using our ProGel series. Watch now on our blog! #TabooAcademy #NailTutorial #ProfessionalNails
• •POV: You just got your Taboo Nails order! 🤩 Time to get those nails looking 🔥🔥🔥! What look are you creating first? Show us! #TabooNailsHaul #NailGoals #SatisfyingVideos
• •At Taboo Nails, it's more than just polish. It's a passion for quality, a dedication to innovation, and a love for the art that transforms fingertips into statements. Experience the Taboo difference. #MadeInItaly #QualityNails #PassionForBeauty