Brand Tone

enthusiastic, passionate, community-focused, and helpful.

Brand Values

• •Passion for Gaming
• •Comprehensiveness/Variety
• •Community Engagement
• •Customer Service
• •Accessibility

Best Practices

• •Know Your Audience (Gamers): Use language, references, and humor that resonate with tabletop game enthusiasts. Understand their motivations and what excites them.
• •Emphasize Passion and Enthusiasm: Let your genuine love for gaming shine through in your words. Use exclamation points appropriately and convey excitement about products and the hobby.
• •Foster Community: Encourage interaction, ask questions, and respond to comments in a friendly and engaging manner. Make your audience feel like part of a shared interest group.
• •Be Helpful and Informative: Provide clear and concise information about products, but also offer tips, insights, or highlight what makes a particular game or accessory special.
• •Maintain a Consistent Voice Across Platforms: While the format might change (e.g., visual-heavy on Instagram vs. more text on Facebook or website), the underlying enthusiastic, passionate, and community-focused tone should remain consistent. Develop a simple style guide if needed.

Social Perception

The public, particularly on their social media channels, perceives Tabletop Kobold as a dedicated supplier for their gaming hobby. They are seen as a source for new and popular products. The engagement suggests a generally positive view, with customers appreciating the product spotlights and updates. They are likely viewed as a reliable retailer within the tabletop gaming niche.

Copy Examples

• •Headline (Website Banner): "Your Next Adventure Awaits! Dive into a massive world of board games, RPGs, and miniatures at Tabletop Kobold – your friendly hoard for all things gaming!"
• •Social Media Post (New Product): "Adventurers, assemble! 🛡️✨ The latest [Game Name] expansion has just landed in our stores! Get ready to [mention a key game mechanic or theme]. Who’s adding this to their collection? Let us know in the comments! #TabletopGames #NewRelease #[GameName]"
• •Email Subject Line (Promotion): "Level Up Your Game Night! Epic Deals Inside + Free Shipping!"
• •Product Description Snippet (RPG Book): "Unleash your imagination and forge your legend with the [Book Title] RPG! This tome is packed with everything you need to craft unforgettable stories and epic campaigns. Your party won't know what hit 'em! 😉"
• •About Us Snippet (Website): "More than just a store, Tabletop Kobold is run by gamers, for gamers. We know the thrill of a critical roll and the joy of a perfectly painted miniature. That's why we're dedicated to bringing you the best a tabletop hobbyist could wish for, all in one place!"