Brand Tone

Sophisticated & Elegant, Professional & Authoritative, Eco-Conscious & Responsible, Aspirational & Solutions-Oriented

Brand Values

• •Sustainability
• •Quality & Premium Experience
• •Innovation
• •Customer Partnership & Service
• •Health & Wellness

Best Practices

• •Emphasize Elegance and Premium Quality: Use sophisticated language and highlight the superior aspects of the product and service (e.g., "artisan craftsmanship," "signature taste," "unparalleled service").
• •Lead with Sustainability: Make the eco-friendly benefits a prominent part of the messaging. Use terms like "eco-forward," "reduce single-use plastic," and "environmental responsibility."
• •Maintain a Professional and Knowledgeable Voice: Clearly explain the technology, the service benefits, and how it helps clients achieve their business or ESG goals.
• •Be Aspirational and Solution-Focused: Frame the offering not just as a water filter, but as an enhancement to the client's brand, guest experience, or employee well-being.
• •Use Consistent Key Phrases: Incorporate recurring brand-specific terms like "water. evolved.", "eco-forward hydration," and "premium filtered water" to build recognition and reinforce brand identity.

Social Perception

A Premium Provider, Environmentally Responsible, A Mark of Quality, Innovative and Aesthetically Pleasing

Copy Examples

• •Headline for a Luxury Hotel Focused Ad: "Elevate Every Stay. tabl'eau: Where Sustainable Hydration Meets Uncompromising Luxury."
• •Social Media Post (Instagram - with an image of the blue carafe in a stylish hotel room): "Beyond refreshment. It's a statement. Our signature glacier-blue carafes, crafted from recycled glass, deliver pure, premium filtered water while championing your commitment to a greener planet. #tableauwater #SustainableLuxury #EcoForward #HydrationEvolved"
• •LinkedIn Post Targeting Corporate Offices: "Transform your workplace wellness and ESG reporting with tabl'eau. Offer your team premium filtered still and sparkling water, reduce plastic waste, and showcase your dedication to sustainability. Discover the art of eco-forward hydration. #CorporateWellness #Sustainability #ESG #OfficeSolutions #tableau"
• •Website Banner Text: "Experience Water. Evolved. tabl'eau provides premium, sustainable filtered water solutions designed for distinction and a healthier planet."
• •Email Subject Line to a Potential Restaurant Client: "Redefine Your Guest Experience & Bottom Line with tabl'eau Filtered Water."