Brand Tone

Professional, Expert, Trustworthy, Secure, Solution-Oriented, Client-Centric, Experienced, Knowledgeable, Innovative (with a focus on practical application)

Brand Values

• •Security and Protection
• •Client Success and Partnership
• •Expertise and Excellence
• •Integrity and Trust
• •Innovation and Adaptability
• •Cost-Effectiveness

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Document the brand's personality, key messaging points, preferred terminology (and terms to avoid), and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Precision: Especially in tech and cybersecurity, avoid overly technical jargon where simpler terms suffice, but maintain accuracy. The goal is to be understood by the target audience (technical or less technical business leaders) while conveying expertise.
• •Focus on Client Benefits and Solutions: While technical features are important, always tie them back to how they solve a client's problem or help them achieve their goals (e.g., "reduce risk," "increase efficiency," "ensure compliance").
• •Maintain Professionalism and Build Trust: Ensure all communications are error-free, well-researched, and convey a sense of authority and reliability. In cybersecurity, trust is paramount.
• •Be Consistent Across All Channels: Whether it's website copy, LinkedIn posts, sales emails, or presentations, the underlying tone and core values should remain consistent to build a strong, recognizable brand identity. Regularly audit content to ensure adherence.

Social Perception

Knowledgeable professionals in the cybersecurity and IT solutions space, expert partner for complex IT and security challenges

Copy Examples

• •Headline: Is Your Business Prepared for the Next Cyber Threat? Body: In today's evolving digital landscape, proactive cybersecurity isn't a luxury—it's a necessity. At Syphered.tech, we provide comprehensive AI and human-led penetration testing to identify and fortify your vulnerabilities before they become breaches. Secure your future, starting today. Call to Action: Get Your Free Security Consultation.
• •Headline: Leverage 20+ Years of IT Sales Expertise. Instantly. Body: Expand your reach in the North American market without the overhead. Syphered.tech's "Sales as a Service" delivers a seasoned, relationship-driven sales team dedicated to your growth in verticals like finance, healthcare, and manufacturing. Call to Action: Discover Your Sales Potential.
• •Headline: Fractional CISO: Expert Security Leadership, On Your Terms. Body: Gain access to top-tier cybersecurity strategy and oversight without the cost of a full-time executive. Syphered.tech’s Fractional CISO services provide the expert guidance you need to navigate complex compliance, mitigate risks, and build a resilient security posture. Call to Action: Strengthen Your Security Leadership.
• •Headline: Don't Let Data Breaches Define Your SMB. Body: Small and medium-sized businesses are prime targets. Syphered.tech offers tailored Data and Cyber Security Solutions designed to protect your critical assets with advanced technology and a dedicated expert team. Focus on your business; we'll focus on your security. Call to Action: Protect Your Business Now.
• •Headline: Seamless IT, Secured Operations. Body: From managed IT services and cloud solutions to robust network infrastructure and Microsoft Office 365 support, Syphered.tech is your trusted partner for all things IT. We ensure your technology empowers your business, securely and efficiently. Call to Action: Optimize Your IT Infrastructure.