Brand Tone

Heritage-Proud, Customer-Centric, and Style-Conscious

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Style & Fashion
• •Comfort & Durability
• •Legacy & Trust
• •Innovation

Best Practices

• •Emphasize the brand's legacy and history (since 1942) in Kerala.
• •Focus on the quality and craftsmanship of the footwear.
• •Highlight Sylcon's commitment to customer satisfaction and service.
• •Balance the brand's aspiration for high-fashion with practicality and comfort.
• •Address concerns about pricing by showcasing value and durability.

Social Perception

Established footwear retailer in South India known for introducing major brands, but needs to improve perceived value for price and ensure consistent customer service.

Copy Examples

• •Since 1942, Sylcon Shoes has been synonymous with quality footwear in Kerala.
• •Experience the perfect blend of style and comfort with our meticulously designed collection.
• •At Sylcon, we're dedicated to providing a remarkable shopping experience for every customer.
• •Step into style with Sylcon's latest collection, crafted with generations of expertise.
• •Discover footwear that reflects your unique style, backed by a legacy of trust and quality.