Brand Tone

Aspirational & Evocative, Craft-Oriented & Appreciative, Modern & Innovative, Confident & Assuring, Direct & Informative, Engaging & Inspirational

Brand Values

• •Craftsmanship & Artistry
• •Nature & Natural Materials
• •Quality & Durability
• •Innovation & Modern Functionality
• •Uniqueness & Customization
• •Customer Prioritization & Service
• •Passion & Dedication
• •Sustainability

Best Practices

• •Prioritize Storytelling Rooted in Values: Consistently weave in elements of the Sycory origin story, the connection to nature, and the dedication to craftsmanship.
• •Mentioning 'skilled artisans' or the 'meticulous' process adds weight.
• •Balance Tradition with Modernity: While highlighting the timeless nature of craftsmanship, also showcase how Sycory products fit into and enhance contemporary lifestyles and workspaces, especially by detailing innovative features.
• •Maintain a Helpful and Confident Customer Service Voice: Ensure all customer-facing communication (website FAQs, email responses, social media replies, warranty information) is approachable, clear, and instills confidence in the brand's commitment to quality and support.
• •Use language that shows you value the customer.

Social Perception

Emerging Brand Awareness with a perception of Premium Quality, focusing on Visual Appeal & Craft

Copy Examples

• •From Nature's Legend to Your Home
• •These creations radiated warmth, elegance, and a deep connection to the earth
• •Crafting magic in every detail!
• •Your dream table starts here!
• •Our valued customers are our top priority, and we are committed to providing you with exceptional service.