Brand Tone

Scientific/Technical (Simplified), Accessible, Supportive

Brand Values

• •Accessibility & Ease of Use
• •Accuracy & Reliability (Aspired)
• •Transparency
• •Customer Support
• •Proactive Safety

Best Practices

• •Explain the purpose and results of tests in language that is easy for all customers to understand.
• •Be Honest and Transparent (Especially Regarding Accuracy): Given the mixed reviews about accuracy
• •The tone should be supportive, guiding them through the testing process and helping them understand the results and potential next steps.
• •Consistently Reference Quality and Ease of Use (and Strive to Deliver): If "Swiss quality" and "ease of use" are core to the brand, these elements should be woven into the copy.
• •Address concerns about accuracy and value directly, offering solutions or explanations to reassure customers.

Social Perception

A brand that provides accessible and reliable initial insights into water quality, while transparently addressing concerns about accuracy to build trust.

Copy Examples

• •Our water test kits offer a crucial first look at your water's condition, helping you take proactive steps towards ensuring purity and safety for everyone in your household.
• •Easy to use with accurate results within 60 Seconds
• •Discover the quality of your water with our simple, reliable test kits.
• •Your first step to a safer, healthier home starts with a simple water test.
• •Ensure your peace of mind with a fast and easy water quality assessment.