Brand Tone

Trendy, Confident, Empowering, and Approachable.

Brand Values

• •Confidence Boost: A core value seems to be empowering women and boosting their confidence through fashion.
• •Trendiness & Style: Staying current with the latest fashion trends is important.
• •Customer Happiness: Ensuring a positive customer experience is a stated priority.
• •Variety/Global Inspiration: Offering a diverse selection of products sourced from around the world to cater to different styles.
• •Self-Expression & Individuality: Encouraging customers to express their unique style.

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., playful, chic, empowering, friendly), common phrases, "words we use/don't use," and the overall personality. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their aspirations, language, and what resonates with them. Tailor your copy to speak their language while staying true to your brand.
• •Use Consistent Vocabulary & Emojis: Regularly use words and emojis that reflect your brand's personality (e.g., "fab," "sparkle," ✨, 😉). Avoid jargon or overly formal language if your tone is approachable.
• •Focus on Benefits & Feelings: Highlight how your products make the customer feel (e.g., confident, stylish, happy) rather than just listing features. Connect with their emotions.
• •Review and Refine: Regularly audit your copy across all platforms (website, social media, emails) to ensure it aligns with your defined brand tone. Get feedback and be willing to adjust as your brand evolves.

Social Perception

Based on the branding, customers likely perceive "Pretty Fab Things" as a source for fashionable, fun, and affordable accessories. The brand probably appeals to individuals who enjoy keeping up with trends and expressing their personality through their style. The emphasis on "fabulous" and "confidence" suggests a perception of the brand as uplifting and perhaps a bit glamorous in an everyday-wearable way. Without specific, widespread customer reviews for "Pretty Fab Things," a deeper analysis of social perception is speculative but can be inferred from their messaging.

Copy Examples

• •✨ Shine alert! ✨ Our new Celestial Drop Earrings just landed, and they're ready to make your inner star glow. Get ready to turn heads and own your sparkle! #PrettyFabThings #NewCollection #EarringEnvy #BeFabulous
• •Don't just follow trends, SET them. Discover Pretty Fab Things – your go-to for accessories that scream confidence. Shop now and unleash your fabulous!
• •Hey Gorgeous! 😉 Your Next Fab Look is Waiting (at 20% Off!)
• •Dare to be bold? This chain isn't just a necklace, it's a mood. Crafted for the woman who owns her style and isn't afraid to show it. Pair it with your favorite tee or a killer dress – instant confidence boost, guaranteed. #StatementMaker #PrettyFabStyle
• •Pretty, fabulous, and totally YOU. ✨ Pin your way to a more confident style with our latest collection of must-have accessories. Because being fabulous never takes a day off! [Link to website] #FashionJewelry #StyleInspo #EmpowerYourStyle #PrettyFabThings