Brand Tone

Aspirational & Motivational, Confident & Edgy, Stylish & Urban, Direct & Engaging

Brand Values

• •Determination
• •Ambition
• •Perseverance
• •Self-Expression/Individuality
• •Quality
• •Parisian Identity with International Reach

Best Practices

• •Anchor to Core Values: Always tie the messaging back to "determination," "ambition," and "perseverance." Every piece of copy should subtly or overtly reflect these guiding principles.
• •Use "Savage" Strategically: The word "Savage" is powerful and edgy. Use it to convey confidence and boldness, but avoid overuse that could dilute its impact or become misconstrued. Ensure context always aligns with the brand's aspirational values.
• •Maintain Visual-Verbal Cohesion: Ensure the confident, stylish, and urban imagery is consistently matched by copy that is equally bold, motivational, and direct. The language should feel as premium and considered as the product photography.
• •Engage with a Motivational Voice: When interacting with the community, continue the aspirational and encouraging tone. Ask questions that prompt reflection on goals and achievements, reinforcing the "Determined ToAchieve" mindset.
• •Develop a Brand Lexicon: Create a list of approved words and phrases (e.g., "unleash," "conquer," "driven," "relentless," "Parisian state of mind") and perhaps those to avoid, to ensure all communicators are aligned. This helps maintain consistency across different platforms and by different team members.

Social Perception

Positive Aesthetic Appeal, Strong Brand Identity, Community Aspect, Limited Public Scrutiny

Copy Examples

• •Savage Paris: Not For The Faint-Hearted. Your Ambition. Our Streetwear. You're not here to blend in. You're here to conquer. SVGPΛRIS is engineered for the determined, the go-getters, the relentlessly ambitious. This is more than clothing; it's your armor. #SavageParis #DeterminedToAchieve
• •They said it was impossible. They were wrong. Fuel your fire. Wear your determination. SVGPΛRIS. #SavageStateOfMind #Persevere #StreetwearCulture
• •The [Product Name] Hoodie: Built for the grind. Crafted for the bold. This isn't just comfort; it's a statement. Parisian edge, global ambition. What are you determined to achieve today? #SVGPΛRIS #StreetwearEssentials
• •Define Your Hustle. Discover Savage Paris. Stop dreaming about success. Start wearing it. Savage Paris delivers the untamed spirit of Parisian streetwear, designed for those who chase their goals with relentless passion.
• •Paris sets the style. Savages set the pace. New collection drops now – for those who lead, never follow. #SavageParis #StreetFashion #DeterminedToAchieve