Brand Tone

Authentic & Relatable, Adventurous & Inspirational, Personal & Familial, Informative & Educational, Appreciative & Humble

Brand Values

• •Adventure & Exploration
• •Family
• •Freedom & Independence
• •Resilience & Perseverance
• •Simplicity & Connection with Nature
• •Authenticity & Storytelling

Best Practices

• •Speak from a Personal, Authentic Voice: Always write as the family, sharing genuine thoughts, feelings, and experiences. Avoid overly corporate or impersonal language.
• •Balance Adventure with Realism: Showcase the beauty and excitement, but don't shy away from honestly portraying the challenges and hard work involved. This builds trust and relatability.
• •Emphasize Family and Togetherness: Keep the family unit at the forefront of storytelling. Highlight shared experiences, learning, and growth as a family.
• •Engage with Your Audience: Respond to comments and questions personally. Foster a sense of community by making followers feel like they are part of the journey.
• •Use Evocative, Story-Driven Language: Paint a picture with words. Describe the sights, sounds, and emotions of life at sea to draw the audience into the experience. Focus on storytelling rather than just stating facts.

Social Perception

Inspiring Adventurers, Genuine Storytellers, Knowledgeable Sailors, Relatable Family, Community Builders

Copy Examples

• •Instagram Post (Image: Family on deck, sunset): Another day, another horizon. ✨ These moments, a tapestry woven with salt, laughter, and the gentle rock of Endurance, are what this journey is all about. It's not always easy, but it's always real. What small moments of beauty did you catch today? #SVEndurance #FamilyAdventure #SailingLife #LiveAboard #SunsetSail
• •Blog Post Snippet (About a challenging passage): The squall hit us harder than expected, and for a few hours, every creak of the boat and every crash of a wave tested our resolve. But as a family, we found our rhythm, worked together, and Endurance, true to her name, carried us through. These are the challenges that forge the strongest memories and remind us what we're truly capable of. Read more about our latest passage on the blog (link in bio!). #SailingChallenges #BoatLife #Resilience #OceanAdventures #FamilyTeam
• •YouTube Video Description (For a boat refit video): Join us this week as we tackle the leaky porthole! 🛠️ It's not the most glamorous part of boat life, but keeping Endurance safe and sound is our top priority. Ben shares his tips (and frustrations!) as he gets the job done. Living this dream means embracing the work, too! Let us know in the comments if you've faced similar boat jobs! #BoatRefit #DIYBoat #SailingMaintenance #SVEndurance #LifeAtSea
• •Patreon Appeal: Love following our adventures? Your support on Patreon helps us keep the sails full and the stories coming! From new camera gear to essential boat parts, every contribution makes a real difference in our journey. Become a patron today and get exclusive behind-the-scenes content and updates! Thank you for being part of our incredible crew. ❤️ #Patreon #SupportCreators #SailingCommunity #SVEnduranceFamily
• •Facebook Update (Sharing a new destination): Landfall! 👋 After [X] days at sea, we've dropped anchor in the beautiful [Location Name]. The water is crystal clear, the kids are already spotting turtles, and we're pinching ourselves! So excited to explore this new corner of the world. Stay tuned for more photos and stories from our latest adventure! What should we explore first? #NewDestination #TravelFamily #SailingAdventure #ExploreMore #SVEndurance