Brand Tone

Personal & Appreciative, Craft-Oriented & Passionate, Emerging & Enthusiastic, Slightly Mixed (on Instagram)

Brand Values

• •Hand craftsmanship & Quality
• •Personalization & Customization
• •Small Business Support
• •Love & Care
• •Entrepreneurial Spirit

Best Practices

• •Always Emphasize "Handmade" and "Personalization"
• •Maintain a Warm, Appreciative, and Personal Voice
• •Be Clear About Your Small Business Identity
• •Ensure Language Consistency (or Strategic Bilingualism)
• •Strategically Align or Separate Brand Messaging for Diverse Offerings

Social Perception

Emerging Small Business, Artisanal & Personalized, Approachable & Friendly, Potentially Niche, Brand Identity Ambiguity (Instagram)

Copy Examples

• •✨ Fresh off the crafting table! ✨ This beauty was handmade with so much love and is ready to find its new home. We believe every sip should be special. DM us to create your own unique tumbler! Thank you for supporting our small dream! #HandmadeWithLove #SVCustomCreations #ShopSmall
• •Write your story in style! 🖋️ Our custom pens are designed by hand, just for you. Perfect for gifting or treating yourself to something special. Each one is a little piece of art, made with passion. ¡Gracias por apoyar nuestro pequeño negocio! (Thank you for supporting our small business!) #SVBoutiqueCo #PersonalizedPens #HechoAManoConAmor #SmallBusinessSupport
• •A little peek into how the magic happens! ✨ Each piece is carefully crafted with you in mind. What custom keychain design are you dreaming of? Let us know! #SVDesignsLLC #HandmadeProcess #CustomKeychains #MadeWithPassion
• •Feeling so much gratitude for every order and every kind word! 🙏 Knowing our handmade creations are bringing a little joy to your day is why we do what we do. Thank you for being part of the SV Boutique Co family! #SupportSmall #HandmadeCommunity #SVThankYou #CraftedWithCare
• •🎉 Exciting News! 🎉 Introducing our brand new [New Product Name] collection – each one uniquely handmade and full of personality. For a limited time, get [Offer, e.g., 10% off] your first custom [New Product Name]! We pour our hearts into every piece. #SVNewArrival #HandmadeGiftIdeas #CustomMade #SmallBizLove