Brand Tone

Adventurous & Pioneering, Authentic & Pure, Proud & Confident, Premium & Crafted, Engaging & Welcoming

Brand Values

• •Uniqueness & Distinction
• •Purity & Naturalness
• •Perseverance & Innovation
• •Quality Craftsmanship
• •Adventure & Exploration
• •Community & Connection

Best Practices

• •Anchor to Your "Why": Always circle back to the core reason Svalbard Brewery exists – its unique northernmost location, the use of glacier water, and the spirit of Arctic adventure. Let this "why" infuse all your communication.
• •Use Evocative, Sensory Language: Describe the taste, the environment, and the experience. Use words that transport the audience to Svalbard – "crisp," "pristine," "bold," "icy," "remote," "untamed," "pure."
• •Emphasize Uniqueness and Authenticity: Consistently highlight what makes Svalbard Brewery different – primarily its geographical distinction and the purity of its ingredients. Avoid generic beer talk.
• •Balance Adventure with Premium Quality: While the adventurous spirit is key, ensure the copy also reflects the high quality and craftsmanship of the beer. It’s not just a novelty; it’s a well-made product.
• •Be Proud but Approachable: Showcase the pride in being the world's northernmost brewery, but maintain an inviting and engaging tone, especially on social media, to foster community and connection. Share the story, don't just state facts.

Social Perception

Novelty & "Wow" Factor, High-Quality Product, Authentic Experience, Symbol of Svalbard, Aspirational

Copy Examples

• •Svalbard Brewery: Taste the Arctic. Brewed at 78° North with Pure Glacier Water. The World's Northernmost Pint Awaits.
• •Beyond the Arctic Circle, beyond the ordinary. Our Spitsbergen IPA captures the untamed spirit of Svalbard in every sip. Brewed with ancient glacier water for a taste as crisp and bold as the landscape itself. What adventures will our beer inspire for you? #SvalbardBrewery #ArcticCraft #TasteTheExtreme
• •This isn't just beer; it's a testament to Arctic resilience. Forged in the world's northernmost brewery, our [Beer Name] is crafted with 2000-year-old glacier water, offering a purity and character you won't find anywhere else on Earth. Experience the true north.
• •They said it couldn't be done. Brewing beer at the edge of the world? We took it as a challenge. Discover the story of Svalbard Brewery – a tale of passion, perseverance, and the pursuit of the perfect Arctic pint.
• •An Arctic Exclusive: Fresh Brews from the Top of the World!