Brand Tone

Energetic and Motivational, Youthful and Modern, Approachable and Fun, Informative yet not Preachy, Aspirational and Empowering

Brand Values

• •Health and Wellness
• •Innovation
• •Quality
• •Convenience
• •Inclusivity
• •Empowerment
• •Positive Transformation

Best Practices

• •Develop and Adhere to Brand Voice Guidelines
• •Focus on "Feel SUPR. Be SUPR."
• •Highlight Benefits over Just Features, with a Fun Twist
• •Maintain Visual and Textual Cohesion
• •Engage and Build Community

Social Perception

Innovative Health Solution, Taste and Refreshment, Lifestyle Enhancer, Premium and Trustworthy, Modern and Dynamic

Copy Examples

• •Headline: Feel the Power. Taste the Fun. SUPR Water. Body: Unleash your potential with 24g of pure protein and hydrating refreshment in every sip. SUPR Water isn't just a drink; it's your daily boost to conquer your goals and feel amazing. #FeelSUPRBeSUPR
• •Headline: Hydration Just Got a SUPR Upgrade. Body: Tired of sugary drinks or bland protein? SUPR Water is here to revolutionize your hydration. Clean protein, delicious flavors, and zero guilt. It’s wellness made easy, and tasty! What's your go-to SUPR flavor?
• •Headline: Your Active Life Demands SUPR Fuel. Body: From intense workouts to a busy day, SUPR Water delivers the protein and hydration you need, right when you need it. Grab a bottle and instantly fuel your body with the goodness it deserves. #SuprFuel #ProteinOnTheGo
• •Headline: Clean Ingredients. Clear Results. SUPR You. Body: We believe in the power of pure. That’s why SUPR Water is packed with 24g of premium protein, 7g BCAAs, and none of the stuff you don’t want – no sugar, no fat, no lactose. Just clean, refreshing goodness to help you shine.
• •Headline: Join the SUPR Hydration Revolution! Body: It’s more than water, it’s a movement. A movement towards effortless health, vibrant energy, and feeling your absolute best. Discover SUPR Water and transform your hydration game. #SuprLife #HydrationRevolution