Brand Tone

Service-Oriented, Quality-Conscious, Enthusiast-Focused

Brand Values

• •Customization/Personalization
• •Craftsmanship/Quality
• •Customer Satisfaction
• •Legacy/Historical Appreciation

Best Practices

• •Emphasize "Custom" and "Quality" Keywords: Regularly integrate terms like "custom-made," "personalized," "your design," "high-quality materials," "expertly crafted," and "attention to detail" to reinforce core values.
• •Maintain a Collaborative and Approachable Voice: Even when describing technical details (like CE-approved armor), ensure the language feels like a knowledgeable partner helping them achieve their perfect item. Use phrases like "Let us know your design" or "We'll make it happen for you."
• •Showcase the Process (Where Relevant): For items like championship belts or custom suits, briefly alluding to the collaborative design and made-to-order process can enhance the value perception.
• •Use strong calls to action that highlight the customization options.
• •Ensure all copy is proofread for grammar and spelling errors to maintain a professional image.

Social Perception

A brand that values customer collaboration, high-quality craftsmanship, and offers unique, personalized products for enthusiasts.

Copy Examples

• •All products are made to order - Customize any item for Free
• •Our skilled artisans will collaborate closely with you throughout the design process, ensuring that your vision comes to life flawlessly
• •You have the power to customize every aspect...to make it truly unique to your style and preferences.
• •Customize the fit for free.
• •Let's build something supreme, together.