Brand Tone

Professional and Expert, Supportive and Empathetic, Reliable and Efficient, Quality-Focused

Brand Values

• •Quality: A core value is providing high-quality products from reputable brands. This is evident in their selection of 'the best products from a real-world experience perspective'.
• •Customer Support and Service: Emphasis on 'lightning fast customer service,' understanding customer needs during recovery, and positive customer service reviews underscore this value. They offer live customer service and clear contact channels.
• •Efficacy and Recovery: The brand is committed to aiding in physical rehabilitation, injury prevention, and overall wellness, helping customers return to comfort and strength faster. They focus on products that reduce pain and swelling effectively.
• •Accessibility and Trust: Offering FSA/HSA eligible products, competitive pricing, and clear information about products and shipping fosters accessibility and trust. Their return policy, while noting the medical nature of products, is stated.
• •Expertise and Education: With nearly 30 years of industry experience, they aim to share product knowledge and educate consumers, as seen on their YouTube channel and news/blog section.

Best Practices

• •Prioritize Patient/Customer Empathy: Always frame product benefits around the patient's recovery journey, acknowledging their challenges and need for reliable solutions. Use language that shows understanding and support (e.g., 'We understand the recovery process,' 'Your comfort is our priority').
• •Highlight Expertise and Quality: Consistently reinforce the company's experience and the high quality of the products offered. Use phrases like 'expertly selected,' 'clinically trusted brands,' and 'backed by orthopedic experience.'
• •Maintain a Professional yet Accessible Voice: While conveying medical expertise, avoid overly technical jargon that might confuse the average customer. Strive for clear, concise, and helpful language that is easy to understand.
• •Emphasize Reliability and Efficiency: Incorporate messaging about fast shipping, responsive customer service, and the reliability of the products to build trust and reassure customers.
• •Focus on Solutions and Positive Outcomes: Shift the narrative from just selling products to providing solutions that lead to positive outcomes like pain relief, faster recovery, improved mobility, and a return to an active lifestyle. Use aspirational and encouraging language.

Social Perception

Positive Customer Experiences, Reliable for Post-Surgery Needs, Good Customer Service, Trusted Supplier

Copy Examples

• •Headline: Expert Support for Your Road to Recovery. Body: With nearly 30 years of orthopedic insight, SupplyPT.com delivers the high-quality cold therapy and rehabilitation tools you need. Fast shipping and dedicated customer care, so you can focus on healing. Call to Action: Shop Recovery Essentials Now.
• •Headline: Don't Let Pain Slow You Down. We Understand. Body: Physical recovery is a journey, not a race. At SupplyPT.com, we provide the professionally-vetted cold therapy systems and supports to help you manage pain and regain mobility with confidence. Call to Action: Find Your Relief Today.
• •Headline: Quality You Can Trust, Relief You Can Feel. Body: From leading brands like Breg and DonJoy, our curated selection of physical therapy products is chosen for effectiveness. Experience the SupplyPT difference with products designed for optimal recovery. Call to Action: Explore Top-Rated Cold Therapy.
• •Headline: Fast, Reliable, and Ready to Support Your Healing. Body: Need your recovery equipment quickly? SupplyPT.com offers same-day fulfillment and fast shipping options. We're committed to getting you the best physical therapy supplies, right when you need them. Call to Action: Get Started with Fast Shipping.
• •Headline: Empowering Your Rehabilitation Journey. Body: We believe in providing more than just products; we offer solutions that support your lifestyle adjustment towards better physical movement and injury prevention. Trust our expertise to guide your recovery. Call to Action: Discover Your Path to Wellness.