Brand Tone

Convenient & Efficient, Helpful & Customer-Oriented, Reliable & Trustworthy, Value-Driven, Friendly & Approachable

Brand Values

• •Convenience
• •Customer Satisfaction
• •Wide Selection/Variety
• •Reliability
• •Efficiency
• •Value for Money

Best Practices

• •Prioritize \"Convenience\" and \"Time-Saving\": Every piece of copy should, where relevant, explicitly or implicitly highlight how Supermart.ng makes grocery shopping easier and faster for busy Lagos residents.
• •Emphasize \"Reliability\" and \"Trust\": Use confident language. Mention quality control (e.g., \"freshly picked,\" \"trusted brands\") and the dependability of the same-day delivery service. Address potential customer concerns proactively if possible (e.g., \"inspect before you accept\").
• •Showcase \"Variety\" and \"One-Stop Shop\": Regularly remind customers of the extensive range of products available, from local staples to international brands and household goods.
• •Maintain a \"Helpful and Friendly\" Voice: Especially on social media and in customer service interactions. Use clear, simple language. Be approachable and solution-oriented. For instance, use \"we\" and \"you\" to create a direct connection.
• •Incorporate \"Value\" Beyond Just Price: While mentioning good deals is important, also frame value in terms of time saved, stress avoided, and the assurance of getting a wide selection from one place.

Social Perception

Pioneer/Established Player, Convenient Solution, Reliable for Delivery, Concerns (General to E-commerce in Nigeria), Positive Impact

Copy Examples

• •Headline: Lagos Traffic? Not Your Problem. Groceries Delivered in Hours. Body: Why battle the market when your market can come to you? Supermart.ng delivers all your fresh food, household essentials, and more, right to your doorstep—same day! Spend your time on what truly matters. Shop now!
• •Headline: Your Complete Supermarket, Now in Your Pocket. Body: From Agege bread to Zobo, find over 10,000 items ready for you on Supermart.ng. No more long queues or heavy bags. Just tap, order, and relax. Quality groceries, unbeatable convenience.
• •Headline: Freshness & Savings, Delivered Fast. That's the Supermart.ng Promise. Body: Get the best deals on your favorite brands and farm-fresh produce without stepping out. Our personal shoppers pick the best for you, and we deliver within hours. Experience the smarter way to shop in Lagos!
• •Headline: Running Low on Essentials? We've Got You Covered, Lagos! Body: Don't let an empty pantry slow you down. Supermart.ng offers quick, reliable delivery of everything your home needs. From breakfast to cleaning supplies, consider it done. Order by [Time] for same-day delivery!
• •Headline: More Time for Family, Less Time Shopping. Thanks, Supermart.ng! Body: Reclaim your weekends! Let Supermart.ng handle your grocery runs. With a vast selection and speedy delivery, you get quality, convenience, and more precious moments with your loved ones.