Brand Tone

Enthusiastic, Direct, Service-Oriented, Professional, Trendy, Agile, Value-Driven, Visually Driven

Brand Values

• •Accessibility
• •Customization & Personalization
• •Quality & Cost-Effectiveness
• •Customer Service
• •Innovation
• •Global Reach

Best Practices

• •Develop a Core Messaging Guide: Clearly define the brand's primary value propositions (e.g., factory-direct, customization, quality service, trend-responsiveness) and ensure all copy aligns with these, whether on social media, website, or ads.
• •Balance Enthusiasm with Professionalism: While TikTok thrives on excitement, website copy and B2B communications should also convey reliability, expertise, and a structured service approach. Adapt the level of formality to the platform but keep the core values consistent.
• •Use "Customer-Centric" Language: Focus on benefits for the customer ("save time and energy," "enjoy top quality," "hassle-free access"). Address their needs, aspirations (e.g., "create the latest creative aesthetic lifestyle"), and potential concerns (e.g., quality, shipping).
• •Show, Don't Just Tell (with Words too): Use descriptive language that evokes the quality, design, and feel of the furniture. Back up claims of "high-quality" or "cost-effective" with details about the sourcing process, factory connections, or service inclusions.
• •Maintain Transparency: Be clear about the services offered, the sourcing model (from China), and what customers can expect (e.g., the 5% service fee mentioned on the site). This builds trust, especially important for international transactions. If addressing potential downsides like shipping times, do so proactively where appropriate.

Social Perception

Intrigue, Interest, Price-Conscious Appeal, Cautious Optimism/Skepticism, Seen as a Source for Trendy/Unique Items, Potentially B2B and B2C

Copy Examples

• •Headline: Unlock Factory-Direct Prices. Your Dream Furniture, Sourced from China, Delivered to Your Door. Body: Why pay retail? SunYao connects you with top Foshan furniture factories. Get custom designs, whole-house solutions, and quality you can trust, all expertly managed by our team. Start your free design consultation today!
• •Headline: Seen it on TikTok? We Can Make It! (Or Something Even Better!) Body: From viral sensations to your unique vision, SunYao brings your furniture ideas to life. Our direct factory access means endless possibilities and surprising affordability. Dare to dream it, we’ll help you source it.
• •Headline: The SunYao Service Advantage: Quality, Customization, Care. Body: We're more than just a furniture store; we're your dedicated sourcing partner in China. From initial design to quality checks and global shipping, we handle the details so you can enjoy beautiful, cost-effective furniture. Your satisfaction is our mission.
• •Headline: Stop Dreaming, Start Designing! Whole-House Furniture Packages from $XXXX. Body: Imagine your entire home, perfectly furnished with high-quality pieces you love, all sourced directly from the factory. SunYao makes it possible. Tell us your style and budget, and let our experts create a stunning, affordable reality.
• •Headline: Foshan's Finest, For You. Experience the Art of Chinese Furniture Manufacturing. Body: Discover a world of craftsmanship and design. SunYao offers unparalleled access to China's renowned furniture region, ensuring you get exceptional quality and value. Explore our collections or bring us your custom project!