Brand Tone

Practical, Confident, Service-Oriented, Informative, Not overly casual or humorous; maintains a professional yet accessible demeanor.

Brand Values

• •Quality
• •American Made
• •Customer Satisfaction
• •Value/Affordability
• •Reliability & Durability
• •Customization & Versatility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Practical, Confident, Assuring, Service-Oriented, Informative), key messaging points, preferred terminology, and things to avoid. Share this with anyone creating content.
• •Focus on Customer Solutions: Frame copy around how the products solve customer problems (e.g., "Protect your valuables," "Create more usable space," "Invest in a durable solution").
• •Use Clear, Direct Language: Avoid jargon or overly technical terms where simpler language will suffice. Be informative and straightforward, reflecting the practical nature of the products.
• •Highlight Core Values Consistently: Weave in key brand values like "American Made," "Quality Construction," "Customer Satisfaction," and "Best Pricing" naturally throughout all communications.
• •Maintain Professionalism with Accessibility: While the tone is professional, ensure it remains approachable and helpful, encouraging inquiries and making it easy for customers to take the next step (e.g., "Get Your Free Quote," "Contact Us Today").

Social Perception

Company focused on providing practical, American-made metal building solutions.

Copy Examples

• •Headline: Built Strong, Priced Right: Your American-Made Metal Building Solution. Body: Protect your vehicles, equipment, or livestock with a durable Sunstar metal building. We offer the best pricing on American-made carports, garages, barns, and custom structures. Get your free quote today and build with confidence!
• •Headline: Need More Space? Sunstar Delivers Quality Metal Buildings, Tailored to You. Body: From secure RV covers to spacious commercial workshops, Sunstar Metal Construction provides versatile and reliable building solutions. Customize your size, style, and features. Quality craftsmanship, guaranteed.
• •Headline: Invest in Lasting Value: Sunstar Metal Garages & Barns. Body: Don't settle for less. Our metal buildings are engineered for longevity and designed to withstand the elements. Secure your assets and enhance your property with a Sunstar structure. Explore our options and flexible financing.
• •Headline: Your Project, Our Priority: Custom Metal Buildings by Sunstar. Body: Have a unique need? Sunstar specializes in custom metal buildings for residential, agricultural, or commercial use. Our team is here to help you design the perfect structure at a price you can appreciate. Let's build your vision.
• •Headline: American-Made Strength, Unbeatable Prices: That's the Sunstar Promise. Body: Choose Sunstar Metal Construction for top-quality, American-made steel structures. We're committed to customer satisfaction, offering durable buildings and exceptional value. Contact us for a no-obligation estimate!