Brand Tone

Enthusiastic & Passionate, Community-Oriented & Inclusive, Fun & Energetic, Approachable & Friendly, Quality-Conscious

Brand Values

• •Passion for Pickleball
• •Community
• •Quality & Performance
• •Lifestyle
• •Joy & Fun
• •Inclusivity

Best Practices

• •Embrace the Passion: Always let the genuine love for pickleball shine through in your language. Use enthusiastic and positive wording.
• •Focus on "We" and "You": Foster a sense of community by using inclusive language. Talk *with* your audience, not *at* them.
• •Keep it Light and Fun: While highlighting quality, avoid overly technical or jargon-heavy language unless specifically addressing advanced players. The overall feel should be enjoyable and energetic.
• •Visual Storytelling in Words: Use descriptive language that evokes the feeling of playing pickleball, especially with the "sunset" theme – think warmth, vibrancy, end-of-day satisfaction.
• •Be Authentic and Approachable: Avoid hype or exaggerated claims. Be honest, friendly, and relatable. Respond to comments and messages in a consistently warm and helpful manner.

Social Perception

Positive & Engaging, Stylish & Modern, Community-Focused, Authentic, Emerging & Growing

Copy Examples

• •Unleash your best game from sunrise to sunset. Our [Paddle Name] paddle combines power, precision, and a design as vibrant as your passion. USA Pickleball Approved. Ready to play?
• •Tag your pickleball squad! Nothing beats a good game and great company as the sun goes down. What's your favorite pickleball memory? Share below! #SunsetPickleball #PickleballCommunity
• •More than just a brand, Sunset Pickleball is a community united by the love of the game. We're dedicated to bringing you top-quality gear that helps you play your best and look good doing it. Join the movement!
• •Serve up some style! Our new line of performance tees and hats are here – designed for comfort on the court and good vibes everywhere else. Shop the sunset look!
• •That feeling when you nail the perfect dink shot... at sunset, of course! 😉 Show us your golden hour pickleball moments! #PickleballLife #SunsetVibes #GetOutAndPlay