Brand Tone

Passionate, Artisanal & Quality-Focused, Luxurious & Unique, Nature-Inspired & Artistic, Community-Oriented & Connecting, Health-Conscious

Brand Values

• •Quality
• •Ethical Sourcing
• •Artisanship & Tradition
• •Community & Connection
• •Appreciation of Nature & Beauty
• •Health & Wellness
• •Sustainability

Best Practices

• •Emphasize Storytelling: Share the "why" behind Sunset Essential Tea – the founders' passion, the collaboration with artists, the journey of the teas.
• •Highlight Core Values Consistently: Weave in mentions of ethical sourcing, quality craftsmanship, community support, and the beauty of nature naturally within product descriptions, social media posts, and all communications.
• •Maintain a Tone of Inclusive Sophistication: While luxurious, the tone should remain welcoming and accessible, inviting people to connect and share, rather than being exclusive or unapproachable.
• •Showcase artist collaborations visually.
• •Use sensory language when describing tea blends.

Social Perception

A unique and luxurious tea company providing the highest quality, ethically-sourced teas from around the world that prioritizes health and connection.

Copy Examples

• •"Discover the artistry of tea with Sunset Essential, where every blend is a masterpiece crafted with passion and precision."
• •"Ethically sourced teas, expertly blended, for an exceptional tea experience that nourishes your body and soul."
• •"Bring the beauty of nature to your doorstep with our unique tea blends and collaborations with local artists."
• •"Join our community of tea lovers and share moments of connection, discovery, and laughter over a cup of Sunset Essential tea."
• •"More than just tea, it's what's essential."