Brand Tone

Motivational, Energetic, Elegant, and Comfort-focused

Brand Values

• •Empowerment
• •Quality & Comfort
• •Style & Elegance
• •Active Lifestyle
• •Positivity & Vitality
• •Customer Satisfaction

Best Practices

• •Use 'você' (you) to speak directly to the customer and emphasize how Sunnfit supports her in 'awakening her best version'.
• •Emphasize benefits, not just features. Focus on how the product improves the customer's experience and helps them achieve their goals.
• •Highlight the comfort, quality, and style aspects of the apparel in equal measure.
• •Incorporate words related to vitality, energy, positivity, comfort, elegance, and harmony to reinforce the brand's essence.
• •Maintain an aspirational tone that motivates customers to embrace an active and healthy lifestyle.

Social Perception

A brand that empowers women to embrace an active, healthy, and stylish lifestyle, providing high-quality, comfortable apparel that inspires confidence and vitality.

Copy Examples

• •Desperte Sua Melhor Versão com Sunnfit! (Awaken Your Best Version with Sunnfit!)
• •Short Motion Fit Lavanda: Ideal para um estilo de vida ativo, oferecendo conforto, estilo e liberdade de movimento. (Short Motion Fit Lavanda: Ideal for an active lifestyle, offering comfort, style, and freedom of movement.)
• •Nossa coleção une conforto, elegância e movimento em perfeita harmonia. (Our collection unites comfort, elegance, and movement in perfect harmony.)
• •Sinta a energia do sol em cada movimento com Sunnfit! (Feel the sun's energy in every movement with Sunnfit!)
• •Descubra o conforto e a qualidade que você merece com nossos tecidos de alta performance. (Discover the comfort and quality you deserve with our high-performance fabrics.)