Brand Tone

Laid-back and Casual, Friendly and Relatable, Nostalgic and Retro, Adventurous and Outdoorsy, Youthful and Playful, Authentic

Brand Values

• •Love for the Ocean and Coastal Lifestyle
• •Quality and Craftsmanship
• •Authenticity and Passion
• •Community
• •Comfort and Style
• •Capturing a Feeling

Best Practices

• •Embrace the "Sun-Dazed" Vernacular: Consistently use language that evokes feelings of warmth, relaxation, nostalgia, and the coastal lifestyle (e.g., "salty," "golden," "carefree," "retro," "vibe," "chill").
• •Keep it Authentic and Relatable: Write as if you're talking to a friend who shares a love for the beach and a laid-back lifestyle. Avoid overly corporate or formal language. Share the founding story and passion.
• •Focus on the Feeling, Not Just the Product: While highlighting product features (like quality corduroy or 5-panel design), always tie it back to the experience and emotion the brand represents – adventure, freedom, and the joy of a perfect day.
• •Be Visually Consistent in Your Storytelling: Ensure the tone of the copy aligns with the visual elements used across all platforms. If the images are retro and sun-soaked, the copy should mirror that aesthetic.
• •Engage with Your Community: Use language that invites interaction. Ask questions, encourage sharing of experiences, and respond to comments and messages in the same friendly, laid-back tone. This reinforces the community value.

Social Perception

A Go-To Brand for Stylish Beach/Surf-Inspired Hats, High Quality and Reliable, Authentically Californian, Customer-Focused, Trendy and Cool

Copy Examples

• •Instagram Post (Image: Person wearing a Sundaze hat on a beach at sunset): Chasing those golden hour glows and salty air highs. Our [Hat Name] corduroy - keeping that sun-dazed feeling alive, long after the tide goes out. ✨ #SundazeCalifornia #BeachLife #GoldenHour
• •Website Product Description (For a new hat design): Meet your new adventure buddy. Inspired by endless summer road trips and the timeless cool of California’s surf scene, the 'Endless Summer' 5-panel is crafted from premium, soft-touch corduroy. Ready for salty hair, sun-soaked days, and wherever the coast calls you next. Live life SunDazed.
• •TikTok Video Caption (Short clip of someone easily styling a Sundaze hat with different casual outfits): From dawn patrol to bonfire chill. Effortless style, ultimate comfort. That’s the Sundaze vibe. 🤙 #SundazeHats #CorduroyCool #OOTD #CaliforniaStyle
• •Facebook Ad (Targeting outdoor enthusiasts): Mountains calling? Waves crashing? Don't forget your Sundaze. Our hats are built for comfort, designed for adventure, and carry that laid-back California spirit wherever you roam. Explore more and find your perfect fit! Shop now at sundazecalifornia.com.
• •Email Newsletter Snippet (Announcing a new collection): Hey Ocean Lover, Ready to bottle up some more of that carefree, sun-soaked feeling? Our new collection just dropped, bringing fresh retro-inspired designs and the quality you trust. Dive in and keep that Sundaze spirit shining all year round!