Brand Tone

Enthusiastic, Passionate, Nostalgic, Modern, Edgy, Approachable and Customer-Focused

Brand Values

• •Quality
• •Style and Unique Design
• •Nostalgia and Fandom
• •Comfort

Best Practices

• •Use terminology and references that resonate authentically with anime fans and streetwear enthusiasts.
• •Weave in Nostalgia and Exclusivity: Consistently use phrases that evoke nostalgia ("retro-inspired," "classic vibe," "vintage anime") and a sense of being "in the know" ("The real ones know," "fan-favorite pieces").
• •Highlight Quality and Comfort Concretely: Don't just say "good quality." Mention specific attributes like "100% soft, breathable cotton," "durable fabric," "quality stitching," and how these contribute to both style and everyday wear.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, 'About Us' page if created, collection descriptions) is consistent with social media and customer service interactions.
• •Emphasize the 'evolution of style' and connect it to a broader sense of adventure and personal growth. Appeal to the customer's adventurous, evolution-driven spirit.

Social Perception

Customers generally have a very positive perception, highlighting product quality, accurate designs, good fit, and fast shipping. Aim to maintain and amplify this positive sentiment by consistently delivering on these aspects.

Copy Examples

• •Embrace the evolution of style.
• •Quality Gear for True Fans.
• •Retro-inspired streetwear for the modern anime enthusiast.
• •Clean designs, bold statements: Gear that turns heads.
• •Vintage anime classics with a streetwear edge.