Brand Tone

bold, vibrant, expressive, and confident

Brand Values

• •Individuality/Self-Expression: Encouraging customers to stand out and express their unique style.
• •Exclusivity/Uniqueness: Offering garments not available elsewhere.
• •Quality: Claims of using finest fabric and fine quality stitching.
• •Boldness/Confidence: Designing for those who are not afraid to be different.
• •Social Responsibility: As highlighted by their Social Impact Suits campaign.

Best Practices

• •Authenticity is Key: Ensure product representation is accurate with high-quality imagery and honest descriptions.
• •Amplify Positive Experiences: Showcase genuine positive customer testimonials and user-generated content.
• •Engage Consistently with the Brand Voice: Reflect the intended brand personality in all communications, including customer service.
• •Highlight Unique Selling Propositions (USPs) Clearly: Continuously reinforce unique designs, retro rock and punk inspiration, and the Social Impact Suits campaign.
• •Address the Elephant in the Room (Carefully): Acknowledge past issues transparently and state steps taken to improve quality and customer service.

Social Perception

A brand for the daring, fashion-forward individual seeking unique, high-energy party wear. Also aiming to be seen as socially conscious.

Copy Examples

• •Headline: Don't Just Attend the Party. BE the Party. Body: Slip into a Suitmine original and watch the room revolve around you. Our latest collection is packed with electrifying designs for the man who owns his style. Shop now and make your next entrance unforgettable. #Suitmine #OwnTheNight
• •Headline: Rebel Against Boring. Body: Your style is your statement. Suitmine delivers the bold, retro-inspired suits that speak volumes before you even say a word. Dare to be different. Explore the collection. #BeRebellious #SuitmineStyle
• •Headline: Crafted for the Spotlight. Body: From intricate embroidery to dazzling sequins, every Suitmine suit is designed to make you shine. We believe in unique fashion for unique individuals. Find your perfect party armor. #StandOut #PartyPerfect
• •Headline: More Than a Suit. It's a Vibe. Body: Inspired by rock and punk, built for the modern maverick. Suitmine isn't just clothing, it's an attitude. Ready to unleash yours? #VintageFlairModernEdge #SuitmineVibe
• •Headline: Dress Loud. Live Louder. Body: Life’s too short for muted tones and blending in. Our party suits are for the fearless, the expressive, the ones who make every occasion an event. Find your bold new look today. #MakeAStatement #SuitmineCelebration