Brand Tone

Professional, Expert, Solution-Oriented, Efficient, Innovative, Forward-Thinking, Reliable and Trustworthy

Brand Values

• •Efficiency and Optimization
• •Innovation
• •Partnership and Growth
• •Transparency and Security
• •Customer-Centricity
• •Sustainability
• •Industry Resource

Best Practices

• •Highlight Expertise and Innovation: Regularly share insights, industry news (as they do with 'Suitality News'), and how the platform incorporates technology to benefit clients.
• •Emphasize Solutions and Benefits: Frame content around how Suitality solves problems and delivers tangible benefits (e.g., cost savings, time optimization, access to a wider network of suppliers).
• •Use a professional and clear tone: Avoid overly technical jargon but demonstrate industry knowledge.
• •Showcase client success stories: Highlight how Suitality has helped hospitality businesses improve their procurement processes.
• •Maintain consistent branding: Ensure all copywriting aligns with the established brand tone, values, and visual identity.

Social Perception

A reliable, innovative, and expert partner for hospitality businesses seeking to optimize their procurement processes and stay ahead of industry trends.

Copy Examples

• •Suitality: Revolutionizing hospitality procurement with our innovative marketplace.
• •Streamline your procurement process and optimize your resources with Suitality.
• •Leverage our decades of industry expertise and cutting-edge technology to simplify your operations and empower your growth.
• •Discover a secure and transparent platform for connecting with top hospitality suppliers.
• •Stay ahead of the curve with Suitality News, your source for the latest trends and insights in hospitality procurement.