Brand Tone

Helpful and Suggestive, Celebratory and Romantic, Quality-Focused (Aspirational), Personalized and Unique

Brand Values

• •Customer Satisfaction (Intended)
• •Celebration of Milestones
• •Personalization and Uniqueness
• •Providing Solutions/Ideas

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your tone (e.g., celebratory, helpful, romantic, elegant, unique) and, equally important, adjectives that it is *not* (e.g., overly casual, sarcastic, generic, cheap). Provide "do" and "don't" examples for phrases.
• •Always Center on the Customer's "Big Day": Frame product benefits and store features around how they enhance the customer's wedding experience, making it more special, personalized, or memorable. The language should reflect the significance of the occasion.
• •Use "Suggestion" and "Inspiration" Language: Actively incorporate words like "suggest," "idea," "inspire," "discover," "find your perfect..." to reinforce the brand name and its helpful persona.
• •Maintain a Tone of Quality and Care (and ensure it's reflected in service): While showcasing unique and personalized items, the copy should also reassure customers of the quality and care taken in creating these special pieces. Crucially, this must be backed by actual product quality and customer service to avoid a disconnect.
• •Be Consistent Across All Channels: Ensure the same helpful, celebratory, and personalized tone is used on the website, social media posts, email marketing, and even in customer service interactions (which seems to be a current pain point). Audit existing content and update where necessary.

Social Perception

Source of Unique Wedding Items, Concerns about Reliability and Quality Control, Average Trustworthiness for Transactions, Inconsistent Customer Service

Copy Examples

• •Facebook/Instagram Ad (Image: Beautifully customized cake topper on a wedding cake): Headline: Your Perfect Day, Perfectly Detailed. ✨ Body: Dreaming of a wedding that's uniquely *you*? Our personalized cake toppers are crafted to tell your love story. Let us help you find that special touch. #SuggestionStore #WeddingDetails #PersonalizedWedding #DreamWedding CTA: Shop Your Story
• •Website Banner (Homepage): Text: Making Your "I Do" Unforgettable. Explore endless suggestions for personalized wedding decor, favors, and gifts that celebrate your unique journey. CTA: Discover Wedding Magic
• •Pinterest Pin Description (Image: Collage of unique wedding favors): Text: Wedding favor inspiration that your guests will adore! From charming keepsakes to personalized treats, find the perfect suggestion to say 'thank you' in style. #WeddingFavors #UniqueWeddingIdeas #SuggestionStore #WeddingInspo CTA: Get Inspired
• •Email Subject Line (to newsletter subscribers): Subject: Psst... Fresh Suggestions for Your Dream Wedding Inside! 💍
• •Product Description Snippet (for a customizable guest book): Text: More than just a book, it's a collection of cherished wishes. Personalize your wedding guest book with your names and date, creating a timeless keepsake that whispers sweet memories for years to come. Let us suggest the perfect design for your special day.