Brand Tone

bold, vibrant, energetic, and empowering, with a touch of playful irreverence

Brand Values

• •Empowering Woman-Owned Businesses
• •Boldness and Creativity
• •Authenticity and Storytelling
• •Strategic and Results-Oriented
• •Collaboration and Support
• •Passion for Food, Beverage, and Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (bold, vibrant, empowering, playful, irreverent), including approved and discouraged words/phrases. This ensures anyone creating content speaks 'Madkind.'
• •Know Your Audience Deeply: Continue to tailor the energetic and empowering tone to resonate with woman entrepreneurs in the food, beverage, and lifestyle spaces. Use language they use and understand.
• •Be Authentic and Passionate: Let the genuine enthusiasm for design and for supporting woman-owned businesses shine through in all copy. Avoid overly corporate or stiff language. Madison Fields' personal story and passion is a strong asset.
• •Consistency Across All Channels: Ensure the 'kickass,' 'damn good,' 'holy shit' vibe is present (where appropriate for the platform) from website copy and social media captions to email communication and even client proposals.
• •Empower Through Language: Use active voice, strong verbs, and confident statements. The copy should make potential clients feel excited, understood, and confident that Madkind Design can help them 'shake shit up' and achieve their dreams.

Social Perception

Modern and Trendy. Empathetic and Relatable. Specialized Niche: specialists for woman-owned businesses in specific consumer product sectors.

Copy Examples

• •Instagram Ad: Tired of your amazing [food/beverage/lifestyle] product getting lost in the scroll? Honey, it's time to go from 'meh' to 'MUST-HAVE.' Madkind Design crafts drool-worthy branding and websites for badass woman-led brands like yours. Let's make 'em obsessed. Link in bio to shake things up!
• •Website Headline for Branding Services: Your Brand? Let's Make It Unforgettable. We're Madkind Design, and we build kickass, 'can't-look-away' brands for women who mean business (and have damn good taste).
• •Email Subject Line to a Potential Client: Ready to stop blending in and start blowing up, [Potential Client Name]?
• •Social Media Post (Motivational/Brand-building): Being a woman in business is a superpower. Your brand should scream it from the rooftops (in a really stylish, on-brand way, of course). We're here to turn up the volume. #WomanOwned #BrandEmpowerment #MadkindMagic
• •LinkedIn Post about a Client Launch: SHE DID THE DAMN THING! 🔥 So thrilled to see [Client Brand Name] launch their incredible [product type] into the world. We had a blast cooking up their [branding/website/packaging] to make sure they shine. Congrats, [Client Name]! Ready for your own glow-up? #BrandLaunch #CreativeStudio #WomanLedBusiness