Brand Tone

Playful, Enthusiastic, Sensory, Indulgent, Youthful, Trendy, Approachable, Friendly, Confident

Brand Values

• •Effectiveness & Instant Results
• •Sensory Experience/Enjoyment
• •Simplicity
• •Quality Ingredients
• •Local Production
• •Customer Happiness

Best Practices

• •Emphasize the sensory experience (scent, texture) in descriptions.
• •Highlight the 'glow' effect and moisturizing benefits.
• •Use playful and enthusiastic language, but maintain clarity.
• •Incorporate Swedish origin and organic ingredients as selling points.
• •Address minor concerns (price/size) proactively, emphasizing value.

Social Perception

Highly Positive Product Experience, Seen as a Treat/Luxury, Effective, Desirable Scents, Good for Sensitive Skin

Copy Examples

• •"Get ready for your glow-up! Our Watermelon scrub will leave your skin feeling soft, smooth, and smelling like summer."
• •"OMG, this scrub is EVERYTHING! ✨ The Mango Mania scent is an absolute explosion of deliciousness!"
• •"Treat yourself to a little luxury! Our scrubs are made with organic shea butter and Swedish sugar for a truly indulgent experience. Kram från Sugar Glow!"
• •"Glow direkt! See results instantly with our simple, yet effective body scrubs."
• •"Don't just take our word for it... THE REVIEWS SPEAK FOR THEMSELVES! Customers are obsessed with the soft, glowing skin they get after using our scrubs."