Brand Tone

Passionate, Authentic, and Eco-conscious

Brand Values

• •Sustainability
• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Passion & Storytelling
• •Community

Best Practices

• •Tell a Story: Weave the brand's origin, the founders' passion, and the history of vintage into product descriptions and social media posts.
• •Emphasize Uniqueness: Consistently highlight that each piece is one-of-a-kind and allows for individual expression.
• •Champion Sustainability: Regularly communicate the eco-conscious benefits of choosing vintage and upcycled clothing over fast fashion.
• •Use Warm and Inviting Language: Foster a sense of community by addressing customers in a friendly, passionate, and authentic voice.
• •Maintain Transparency: Be clear about the condition of vintage items and the restoration or tailoring processes involved, building trust with customers.

Social Perception

Customers and the public generally perceive Sugar Cream Vintage positively. They are seen as a source for unique, high-quality vintage pieces. The commitment to sustainability and upcycling is a significant aspect of their positive image. The personal story of the founders and their passion for vintage resonates with customers, creating a sense of authenticity. Reviews often mention the good condition of items and the accuracy of descriptions.

Copy Examples

• •Unearth your next treasure. ✨ Our hand-picked vintage collection is more than just clothing; it's a story waiting to be retold by you. Shop unique, live sustainably. #SugarCreamVintage
• •Tired of fast fashion? Embrace the timeless elegance of vintage. Each piece at Sugar Cream Vintage is chosen with love and restored with care, ready for its new chapter. Be unique, be you. Be Sugar Cream.
• •From our mother's closet to yours – a passion for vintage that spans generations. Discover one-of-a-kind dresses, blouses, and accessories that tell a story. #VintageFashion #SustainableStyle
• •More than just a dress, it's a commitment to a greener planet. At Sugar Cream Vintage, we believe in the beauty of pre-loved and the power of upcycling. Join our journey. #EcoFashion #ConsciousConsumer
• •Bangkok's hidden gem, now worldwide! 🌏 Explore curated vintage, lovingly restored and ready to add a touch of timeless charm to your wardrobe. What story will your piece tell? #GlobalVintage #SugarCreamStory