Brand Tone

Welcoming & Friendly, Professional & Skilled, Customer-centric & Caring, Modern & Stylish

Brand Values

• •Quality Service
• •Customer Satisfaction
• •Expertise & Skill
• •Transformation & Confidence
• •Welcoming Atmosphere

Best Practices

• •Always Be Welcoming and Approachable: Use warm, inviting language. Address the customer directly and make them feel like part of the Sublime family. (e.g., We look forward to welcoming you, Our team are all so friendly).
• •Highlight Expertise with Confidence, Not Arrogance: Showcase skills and results through client stories or specific service benefits rather than just claiming to be the best. Focus on the transformation and the client's positive outcome. (e.g., my cut and colour was the best that I've ever had).
• •Focus on the Feeling as Much as the Look: Emphasize how clients will feel after their service – confident, beautiful, rescued, pampered. Use emotive words. (e.g., restored my faith in humanity! They came to my rescue...made it absolutely beautiful).
• •Maintain a Positive and Solution-Oriented Voice: Even when addressing hair problems (like a bad experience), frame it positively by focusing on the solution and the positive transformation the salon can provide.
• •Be Consistent Across All Platforms: Ensure the friendly, skilled, and transformative tone is reflected on the website, social media posts, responses to comments/reviews, and any promotional materials. Review content regularly to check for consistency.

Social Perception

Highly Regarded by Clients, Trusted for Hair Expertise, Limited Wider Public Awareness (beyond local clientele)

Copy Examples

• •Headline: Your Best Hair Day is Waiting at Sublime Hairdressing. Body: Tired of wishing for that perfect cut and colour? At Sublime Hairdressing in Camp Hill, our friendly experts are here to listen and transform your hair dreams into reality. Step in and let us pamper you! Book your 5-star experience today. #SublimeHair #CampHillSalon #HairTransformation
• •Headline: Fixed! From Hair Nightmare to Dream Hair. ✨ Body: Had a less-than-lovely hair experience elsewhere? The compassionate and skilled team at Sublime Hairdressing is here to help. We specialize in corrective colour and cuts, restoring your hair's health and your confidence. See what Gemma said: "[They] restored my faith...made it absolutely beautiful." Let us rescue your hair! #HairRescue #ExpertColourists #SublimeResults
• •Headline: Hello Gorgeous! It’s Time for Your Sublime Makeover. Body: Whether it's a fresh new style, vibrant colour, or our popular 22" Mini Weft Extensions, Sublime Hairdressing is dedicated to making you look and feel absolutely amazing. Our clients rave about our friendly service and stunning results. What look are you dreaming of? #HairGoals #SublimeExtensions #FeelBeautiful
• •Headline: More Than Just a Haircut, It's a Sublime Experience. Body: From the moment you walk into our Camp Hill salon, you'll feel the welcoming difference. Our talented stylists are passionate about creating the perfect look for you, ensuring you leave feeling refreshed, confident, and utterly sublime. Book your escape! #SalonExperience #ExpertStylists #SublimeHairdressing
• •Headline: Unlock Your Hair’s Potential. Packages Available! Body: Love that salon-fresh feeling? Our Wash and Blow Dry packages or our Colour, Treatment & Blow Dry deals are perfect for keeping your hair consistently fabulous. Experience amazing service and beautiful results, again and again. Ask us about our packages! #HairPackages #BeautifulHair #SublimeCare