Brand Tone

Youthful & Trendy, Confident & Expressive, Accessible & Value-Oriented, Casual & Urban, Direct & Promotional

Brand Values

• •Individuality
• •Value for Money
• •Fashion Consciousness
• •Quality & Comfort (aspired)
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., youthful, confident, approachable, edgy), and an explanation of what these mean in practice (e.g., "Youthful means using current slang sparingly, focusing on energy and fresh perspectives"). Include do's and don'ts.
• •Know Your Audience: Deeply understand the target demographic (young, fashion-conscious, value-seeking Malaysians). Tailor language, references, and humor to resonate with them authentically.
• •Consistent Vocabulary and Style: Use a consistent set of preferred terms and phrasing. For example, decide if you'll use "awesome," "cool," "dope," or "lit" and stick to a level of formality or informality across all communications. Maintain similar sentence structures and a consistent level of energy in the writing.
• •Train and Align All Content Creators: Ensure anyone writing for the brand (social media managers, marketers, customer service) understands and can apply the brand voice guide. Regular reviews and feedback sessions can help maintain consistency.
• •Audit and Evolve: Regularly review existing content across all platforms to check for consistency with the defined brand tone. As the brand evolves or market trends shift, be open to refining the brand voice and tone, but do so intentionally and document any changes.

Social Perception

Customers likely perceive SUB as a source for affordable, trendy, and casual clothing suitable for everyday wear and potentially for social outings. As a long-standing brand in Malaysia (since 1997, rebranded in 2019), it likely holds a degree of recognition within its target market.

Copy Examples

• •Headline: Unleash Your Style. Own The Street. Body: SUB Malaysia brings you the latest urban threads that won't break the bank. Shop fresh drops now & express yourself. Call to Action: Discover Your Look
• •Headline: Confidence Looks Good On You. Body: From comfy tees to statement denim, find your perfect fit and step out in style. Quality fashion, amazing prices. Call to Action: Shop Now & Save
• •Headline: Weekend Vibe: Activated. Body: Get ready for wherever the night takes you. SUB has the looks that turn heads. Affordable style for the young & fearless. Call to Action: Explore Party Essentials
• •Headline: Style Steal! 🔥 Get [Discount %] Off All Graphic Tees! Body: Your favorite SUB graphic tees are now even more irresistible. Stock up on bold designs and everyday comfort. Limited time only! Call to Action: Grab Yours Now!
• •Headline: Be You. Be SUB. Body: Fashion that speaks your language. Discover unique pieces that celebrate your individuality. Street style, SUB style. Call to Action: Find Your Signature Piece