Brand Tone

Friendly and Approachable, Playful and Joyful, Inspirational and Expressive, Youthful and Trendy

Brand Values

• •Personalization & Individuality
• •Joy & Positivity
• •Style & Aesthetics
• •Quality
• •Creativity
• •Customer Satisfaction

Best Practices

• •Infuse joy and optimism into every piece of copy.
• •Use emojis strategically to enhance the friendly and playful tone.
• •Make the customer the hero of the story.
• •Write as if you're talking to a friend. Avoid overly formal language or jargon.
• •Consistently remind customers of the core offering – the ability to create something that is uniquely theirs.

Social Perception

Positive Customer Feedback, Appreciation for Customization, Engagement on Social Media, Limited Negative Feedback Found, Building Brand Recognition

Copy Examples

• •Say hello to your phone's new happy place! 😍 Our latest collection is bursting with designs to make your tech as unique as you are. Which one is calling your name? ✨ #StyleToSmile #PersonalizedPerfection #ExpressYourself
• •Don't just protect your phone, make it a statement! 💖 Get 15% off all personalized cases this week and carry a little piece of your joy everywhere you go. Shop now and #StyleToSmile!
• •Unleash the cuteness! 🐶🐱 Keep your furry best friend close with our adorable personalized pet portrait cases. Just upload their pic, and we'll create a design that’s guaranteed to make you (and them!) smile every time you pick up your phone. #StyleToSmile #PetLove #CustomPhoneCase
• •Your Style. Your Smile. Your Case. ✨ Discover endless ways to personalize your tech and let your personality shine. Click here to create something amazing!
• •Watch the magic happen! 🤩 From your idea to your custom case. What will you create next to make you smile? 😉 #StyleToSmile #CustomMade #PhoneCaseGlowUp #PersonalizedGifts