Brand Tone

fashionable, accessible, and value-oriented

Brand Values

• •Quality Fashion
• •Value for Money
• •Customer Satisfaction
• •Make in India

Best Practices

• •Focus on "Fashionable Affordability": Consistently highlight the blend of trendy designs with value for money. Use words like "stylish," "chic," "on-trend," alongside "affordable," "great value," "smart buy."
• •Emphasize "Made in India" with Pride: Subtly weave in the "Made in India" aspect to connect with customers who value local production and craftsmanship. Phrases like "Crafted with care in India," or "Supporting local artisans" can be effective.
• •Speak to Everyday Confidence: Frame the clothing as enabling women to feel good and confident in their daily lives, whether at work, socializing, or relaxing. Use empowering yet approachable language.
• •Maintain Honesty and Transparency: Acknowledge customer feedback (internally) to improve product descriptions. Avoid over-promising on aspects where there have been concerns (e.g., use specific fabric details rather than generic high-quality claims if quality varies across products).
• •Engage with a Friendly and Helpful Voice: Especially in customer interactions and social media, adopt a warm, approachable, and problem-solving tone to build better customer relationships and address concerns constructively.

Social Perception

Varied. Some customers find the brand to offer stylish clothing at reasonable prices, while others are disappointed with the quality and durability. The "Make in India" aspect is a positive value proposition. Concerns about customer service responsiveness have been raised. Generally seen as a provider of everyday wear.

Copy Examples

• •Headline: Effortless Style, Every Day. Body: Discover your new favorite go-to pieces with Style Quotient. Fashionable designs, quality you can feel, and prices you'll love. Look great, feel confident, without breaking the bank. #StyleQuotient #EverydayFashion #ValueChic
• •Headline: Workwear That Works For You. Body: Command the boardroom and beyond in our latest collection of smart, comfortable workwear. Tailored fits and quality fabrics designed in India, for the modern professional. #StyleQuotientWork #OfficeStyle #MadeInIndiaFashion
• •Headline: Weekend Vibes Activated. Body: From brunch dates to casual outings, find your perfect weekend look with Style Quotient. Trendy tops, chic dresses, and comfy co-ords to express your unique style. #SQWeekend #CasualCool #FashionForYou
• •Headline: Quality You Can Trust, Style You'll Adore. Body: At Style Quotient, we believe in fashion that lasts. Crafted with care in India, our garments are made with quality materials and an eye for detail, offering you the best of style and value. #StyleQuotientQuality #AffordableLuxury #IndianMade
• •Headline: Fresh Styles In! Your Wardrobe Refresh Starts Here. Body: Explore the latest arrivals at Style Quotient. From vibrant prints to classic solids, find the perfect pieces to update your look this season. Shop now and experience fashion that fits your life and your budget. #NewCollection #SQStyle #FashionForward