Brand Tone

Passionate & Authentic, Appreciative & Community-Focused, Elegant & Timeless, Helpful & Informative, Trustworthy & Quality-Conscious

Brand Values

• •Heritage & Authenticity
• •Accessibility & Affordability
• •Craftsmanship & Quality
• •Customer Connection & Gratitude
• •Storytelling Through Objects
• •Joy & Comfort

Best Practices

• •Lead with Authenticity and Passion: Let Hanika's voice and passion for vintage items and their stories shine through. Use "I" and "we" to maintain a personal connection.
• •Emphasize Uniqueness and Heritage: Clearly communicate that items are often one-of-a-kind, sourced from specific regions, or handcrafted, highlighting their unique history and imperfections as part of their charm.
• •Use Evocative and Elegant Language: Employ descriptive words that paint a picture of timeless beauty, craftsmanship, and the stories embedded in the items (e.g., "timeless treasures," "vintage elegance," "handcrafted," "rustic charm," "whispers of the past").
• •Educate and Inspire: Share knowledge about the items, their history, care, or styling ideas through product descriptions and blog content, positioning the brand as a knowledgeable and helpful resource.
• •Maintain Transparency and Trust: Be clear about the nature of vintage items (e.g., wear and tear is part of their character) and continue to build on the "trusted website" perception with clear communication and good customer service.

Social Perception

Positive, Reliable, Niche Specialist, Personal & Passionate

Copy Examples

• •Website Banner/Headline: Discover the Soul of Vintage. Handcrafted Elegance for Your Home. Body: At Style It by Hanika, we journey through time to bring you unique antiques and timeless decor. Each piece tells a story, ready to add character and warmth to your space. Explore our collection and find a treasure that speaks to you.
• •Social Media Post (Instagram - featuring a collection of vintage brass utensils): Caption: More than just utensils, they're whispers of a rich culinary heritage. ✨ Our hand-sourced vintage brass collection brings authentic charm and timeless elegance to your kitchen and table. Imagine the stories they could tell! Ready to start a new chapter with them in your home? #StyleitbyHanika #VintageKitchen #AntiqueBrass #IndianHeritage #HomeDecorIndia #TimelessTreasures
• •Email Subject: A Note from Hanika: New Vintage Finds & A Special Thank You! Body Snippet: Dearest friends and fellow vintage lovers, I'm so excited to share our latest arrivals – pieces I've personally selected for their unique beauty and the stories they hold. Your incredible support allows Styleit20.com to continue this journey of discovery. Thank you for making us a part of your homes!
• •Product Description (for an antique wooden chest): A true one-of-a-kind, this antique wooden chest carries the echoes of generations past. Sourced from the heart of Rajasthan, its rustic charm and handcrafted details offer more than storage – it's a piece of history for your home. Please note: as a genuine antique, its imperfections are part of its unique story and character.
• •Blog Post Title: Beyond the Patina: Why We Cherish the Unpolished Beauty of Antiques. Introduction: At Styleit20.com, we believe the true beauty of an antique lies in its journey. The subtle marks, the gentle wear, the unique patina – these aren't flaws, but chapters in its story. Join us as we explore why we choose to preserve the original look and feel of these treasures, celebrating their authentic heritage.