Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Customer-Focused, Aspirational yet Accessible (Boho Chic), Confident and Empowering

Brand Values

• •Quality and Style
• •Affordability
• •Customer Satisfaction & Experience
• •Individuality and Self-Expression
• •Passion-Driven
• •Community/Support

Best Practices

• •Embrace a Personal Touch: Continue using a slightly informal, warm, and personal voice. Sign-offs like Gabrielle x or references to the team humanize the brand. Address the customer directly using you and your.
• •Lead with Passion and Positivity: Let the genuine enthusiasm for fashion and customer happiness shine through. Use positive adjectives and expressive language (e.g., dreamy, fabulous, adore, cherish).
• •Focus on Empowerment and Confidence: Frame product descriptions and announcements around how the clothing will make the customer feel – confident, beautiful, unique, ready to express themselves.
• •Keep it Helpful and solution-oriented: Offer styling tips (as seen in blog posts), highlight customer service, and make the shopping experience easy and enjoyable. Anticipate customer needs in your copy.
• •Stay True to the Boho Chic, Affordable Quality Promise: Consistently weave in keywords and phrases that reinforce the brand's niche (boho, Jaase) while also highlighting the commitment to quality materials and accessible price points. This builds trust and manages expectations.

Social Perception

Highly Positive Local Reputation, Trusted Source for Boho Fashion, Friendly and Welcoming, Good Quality and Value, Unique and Stylish Finds

Copy Examples

• •Instagram Post (New Arrival - Jaase Dress): Hello sunshine! ☀️ Twirl into the new week with the latest dreamy Jaase maxi that just landed! ✨ Perfect for weekend wanderings or just feeling fabulous any day. Gabrielle and the team have handpicked this beauty, and we know you'll adore its free-spirited vibe. Tap the pic to make it yours & let your inner boho queen shine! #JaaseLove #BohoChic #StyleHouseFashion #GladstoneBoutique #NewCollection
• •Facebook Ad (General Store Promotion): Your happy place for fashion is calling! 🥰 At Style House Fashion, we're all about helping you discover unique, beautiful pieces that make you feel confident and amazing – without breaking the bank! From gorgeous boho dresses to stylish everyday essentials, find your next love story in fabric. Visit us in Gladstone or shop online anytime! We're here to help you shine. ✨ #StyleHouseFashionAU #AffordableStyle #FeelGoodFashion #ShopLocalGladstone #BohoBoutique
• •Website Homepage Banner Text: Discover Your Beautifully Boho. Quality styles, lovingly curated to help you express your unique spirit. Feel confident, feel fabulous, every day. New Arrivals Weekly! Shop Now.
• •Email Newsletter Snippet (Highlighting Customer Service): More Than Just a Dress... It's a Feeling! 💕 Here at Style House Fashion, we're passionate about finding you that perfect piece that lights you up. Got a styling question? Need a different size? Gabrielle and our friendly team are always here to help you find something you'll cherish. Because when you feel amazing, we do too! Explore what's new this week:
• •Promotional Post (Sale Event): Treat Yourself, Gorgeous! 🎉 Our much-loved [Sale Name] is ON NOW! It's the perfect time to snag those boho treasures you've been eyeing at prices you'll adore. We believe everyone deserves to feel beautiful, and our sale is here to make that even easier. Happy shopping, lovely! #StyleHouseSale #BohoBargains #FashionDeals #GladstoneFashion #LimitedTime