Brand Tone

Friendly and Relatable, Problem-Solving and Helpful, Encouraging and Positive

Brand Values

• •Organization
• •Practicality & Functionality
• •Joy & Reduced Stress
• •Quality & Thoughtful Design
• •Customer Support

Best Practices

• •Know Your Founders' Story: Continuously draw from Daphne and Dee's initial inspiration and relatable problem.
• •Focus on the Solution, Not Just the Product: Emphasize the benefits – reduced stress, saved time, joy, and confidence – that come from an organized bag.
• •Reflect the "spark joy" philosophy in your wording.
• •Be Consistent Across All Channels: Whether it's the website "About Us" page, a TikTok video, or an email, the friendly, helpful, and organized voice should be recognizable.
• •Use customer testimonials and social media content to show social proof

Social Perception

Emerging Small Business, Practical and Stylish Organization Solution

Copy Examples

• •"A Stylish and Functional way to store your Everyday and Travel Essentials."
• •"Helping you stay organized on the go and have the Confidence to tackle anything the day brings."
• •"Lightweight, stylish, and oh-so-practical."
• •Shop our clear pouch trios now!"
• •Check out our new collection designed to spark joy and simplify your life!"