Brand Tone

Empowering, Trendy & Fashion-Forward, Aspirational yet Accessible, Positive & Upbeat, Helpful & Informative

Brand Values

• •Self-Expression & Individuality
• •Confidence
• •Quality & Style
• •Transformation
• •Inclusivity
• •Customer Empowerment

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of the brand voice (e.g., Empowering, Trendy, Positive) with 'do's and don'ts' for language, specific buzzwords to use or avoid, and examples. This ensures everyone creating content is aligned.
• •Focus on 'You' Language and Benefits: Address the customer directly ('Your style,' 'Unleash your confidence') and highlight how the products benefit them (e.g., not just 'This wig is lace front,' but 'Experience a natural-looking hairline and ultimate comfort with our lace front wigs'). This reinforces the empowering and customer-centric tone.
• •Stay Current with Trends (But True to Brand): Incorporate relevant slang, hashtags, and references, especially on social media, to maintain the trendy feel. However, ensure it aligns with the overarching brand values and doesn't feel forced or inauthentic.
• •Use Strong, Evocative Verbs and Positive Adjectives: Words like 'unleash,' 'transform,' 'embody,' 'radiate,' 'flawless,' 'stunning,' 'vibrant' can help convey confidence, quality, and style.
• •Maintain Consistency Across All Platforms: While the specific execution might vary (e.g., more playful on TikTok, slightly more descriptive on the website), the core brand tone (Empowering, Trendy, Positive) and values (Self-Expression, Confidence, Quality) should be evident in all communications. Regular audits of content across channels can help ensure this consistency.

Social Perception

Fashionable & Trendy, Transformative, Confidence-Boosting, Good Variety, Engaging Online Presence, Value-Oriented

Copy Examples

• •Instagram Post Caption (Image: Model confidently wearing a vibrant colored wig): 'Dare to be different. Dare to be YOU. 🔥 Unleash your boldest look yet with our [Wig Name] wig and own every room you walk into. Style isn't just worn, it's embodied. #Styied #NewCollection #HairTransformation #ConfidenceUnleashed #BeBold'
• •Website Homepage Banner Text: 'Your Ultimate Style. Instantly. ✨ Discover premium wigs designed for flawless transformations and unstoppable confidence. Shop the trendiest looks now!'
• •TikTok Video Concept/Script Snippet (Fast-paced transformation): *(Upbeat trending audio)* On-screen text: 'From 0 to Slay in 60 seconds? Watch this.' *(Video shows quick wig application and styling)* Voiceover (energetic): 'New day, new vibe, new hair! Styied wigs make it easy to switch it up and feel fabulous. What look are you rocking today? #StyiedWigs #WigInstall #GRWM #HairGoals #TikTokMadeMeBuyIt'
• •Facebook Ad Copy (Carousel ad showcasing different styles): 'Ready for a refresh? 😉 Styied offers endless ways to express yourself! From chic bobs to luscious long waves, find your perfect match and step into your most confident self. ✨ Quality you can feel, styles you'll love. Shop now & get 15% off your first order! #StyiedHair #FashionWigs #HumanHairWigs #StyleUpgrade #FeelGoodHair'
• •Email Subject Line for a New Collection Launch: '🔥 Heads Will Turn: The New Styied Collection Just Dropped!' Email Body Snippet: 'Hey [Customer Name], get ready to redefine your style! Our latest collection is here, packed with the freshest trends and most sought-after looks. It’s more than just hair, it’s a statement. Find your new signature with Styied.'