Brand Tone

Energetic, Immersive, Youthful, Edgy, Community-Focused, Visually Driven

Brand Values

• •Self-Expression and Individuality
• •Experience and Connection
• •Boldness and Confidence
• •Love for the Rave Scene
• •Exclusivity (potentially)

Best Practices

• •Use energetic and immersive language to transport customers to the rave environment.
• •Maintain a youthful and edgy tone, appealing to a trendy and slightly rebellious audience.
• •Emphasize community and connection, creating a sense of belonging and shared experience.
• •Rely on strong visuals to communicate brand identity and product appeal.
• •Be direct, informal, and enthusiastic in communication.

Social Perception

A brand that embodies self-expression, individuality, boldness, and a deep love for the rave scene, potentially perceived as exclusive due to limited-edition items.

Copy Examples

• •"Techni is for constant doing and feeling, and for connection at every tempo."
• •"Raving with Techni is a practice, from closet to closer <3"
• •"See yall tonite #fyp #edmtiktok #ravetok #beyond #rave"
• •Highlight limited-edition items to emphasize exclusivity and individuality.
• •Focus on the experience of raving, connection, and feeling in all communications.