Brand Tone

Empathetic & Supportive, Transformative & Hopeful, Professional & Expert, Reassuring & Confident, Accessible & Convenient

Brand Values

• •Client Well-being & Self-Esteem
• •Quality & Natural Results
• •Innovation
• •Personalization
• •Support & Guidance
• •Accessibility

Best Practices

• •Focus on Transformation & Benefits, Not Just Features: Highlight how the prostheses improve lives, restore confidence, and enable a return to a more joyful self, rather than just listing product specifications.
• •Use Clear, Reassuring, and Expert Language: Build trust by explaining the quality, craftsmanship, and support system clearly and confidently, avoiding overly technical jargon where possible.
• •Incorporate Client Language and Testimonials: Use phrases and sentiments from satisfied customers to ensure authenticity and relatability.
• •Showcase the emotional impact: Address the emotional challenges of hair loss and emphasize how Studio Pimenta's solutions restore self-esteem and confidence.
• •Use video content: Show the transformation results, impact on clients' lives, and tutorials for maintenance and care.

Social Perception

Life-Changing, High Quality & Trustworthy, Empowering

Copy Examples

• •Let us help you write your new beginning.
• •Receive a custom-made prosthesis, easy-to-use application kit, and dedicated online support from our specialists.
• •Studio Pimenta offers high-quality hair prostheses that blend seamlessly with your look, restoring fullness and style without the downtime or worry.
• •Headline: "You've Given Me My Smile Back!" - Real Client, Real Results.
• •Body: We're not just in the business of hair; we're in the business of transforming lives.