Brand Tone

Professional, Creative, Collaborative, Confident, Approachable

Brand Values

• •Storytelling
• •Quality
• •Client Focus/Partnership
• •Creativity & Innovation
• •Results-Oriented

Best Practices

• •Develop a Core Messaging Guide: Clearly define your brand's voice, key messages, and unique selling propositions. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language, complexity, and approach to resonate with them while staying true to your professional yet creative tone.
• •Prioritize "Show, Don't Just Tell": Instead of saying "we're creative," showcase creative projects and describe your innovative process. Let your work and client stories speak for your values.
• •Maintain Professionalism with Personality: Avoid overly casual slang or jargon that might undermine credibility, but don't be afraid to inject personality that aligns with a creative and collaborative spirit. Use clear, confident, and engaging language.
• •Consistency Across All Channels: Ensure that the tone used on your website, in proposals, email communications, and any (future) social media reflects the same professional, creative, and collaborative voice. Regular review of content can help maintain this.

Social Perception

The primary perception is shaped by their professional website, which positions them as a competent and creative video production house in the Minneapolis area. Competitors in the Minneapolis area are noted for being "seasoned professionals," helping businesses "boost engagement elevate brand perception and achieve measurable growth," and crafting "stunning visuals." Studio 11:59 likely aims to be perceived similarly.

Copy Examples

• •Headline: Your Story, Brilliantly Told. Studio 11:59: Minneapolis Video Production That Connects. Body: Beyond pixels and frames, we craft visual narratives that resonate. At Studio 11:59, we partner with Minneapolis businesses to bring your vision to life, creating compelling video content that engages your audience and drives results. Let's build something amazing together.
• •Social Media Post (if they had one, or for their LinkedIn): Transforming ideas into impactful video. From concept to final cut, our Minneapolis team is dedicated to capturing the essence of your brand. What story do you want to tell next? #VideoProduction #MinneapolisBusiness #BrandStorytelling #Studio1159
• •"About Us" Snippet: At Studio 11:59, we're more than just video producers; we're creative partners. We believe in the power of story and the impact of thoughtful, professional video. Our Minneapolis-based team brings passion and expertise to every project, ensuring your message isn't just seen, but felt.
• •Service Description Snippet (e.g., for Brand Videos): Elevate your brand with cinematic storytelling. Studio 11:59 specializes in creating authentic brand videos that capture your unique identity and connect with your target audience on an emotional level. Let us help you make a lasting impression in Minneapolis and beyond.
• •Call to Action: Ready to see your vision on screen? Let's talk. Contact Studio 11:59, your Minneapolis video production experts, for a consultation today and discover how professional video can elevate your brand.