Brand Tone

Health-conscious & Nourishing, Premium & High-Quality, Authentic & Transparent, Versatile & Innovative, Approachable & Inspiring

Brand Values

• •Health & Wellness: Prioritizing clean, nutrient-dense ingredients and catering to various dietary needs (gluten-free, grain-free, no added sugar, plant-based, organic, Kosher).
• •Quality & Craftsmanship: Using high-quality, organic ingredients and a chef-crafted, small-batch approach.
• •Transparency: Being open about ingredients and the founder's mission.
• •Innovation: Redefining a traditional category with unique ingredients like tiger nuts and a focus on no sweeteners.
• •Versatility & Enjoyment: Creating a product that is not only healthy but also delicious and adaptable to many meals and snacks.
• •Customer-centricity: Developing products based on genuine needs (inspired by the founder's own and her clients' health journeys).

Best Practices

• •Lead with 'Clean' and 'Nourishing': Always emphasize the health benefits, organic nature, and absence of undesirable ingredients (no added sugar/sweeteners, grain-free, gluten-free). Use words like 'superfoods,' 'nutrient-dense,' 'prebiotic,' 'wholesome.'
• •Maintain a Premium, Chef-Crafted Voice: Use descriptive language that evokes quality and care (e.g., 'small-batch,' 'artisan,' 'thoughtfully sourced,' 'uniquely delicious and flavorful').
• •Be Authentic and Relatable: Weave in the founder's story or the 'why' behind the brand when appropriate to build connection. Speak directly to the health-conscious consumer's needs and challenges.
• •Highlight Versatility and Innovation: Encourage consumers to think beyond traditional granola uses. Use phrases like 'granola redefined,' 'not just for breakfast,' and showcase both sweet and savory applications.
• •Inspire and Empower: Position Struesli as an easy and delicious way to make healthy choices. Use positive and uplifting language like 'thrive,' 'elevate,' 'transform your meals.'

Social Perception

Positive: Customers and reviewers generally perceive Struesli as a high-quality, healthy, and tasty granola option, particularly for those with specific dietary needs or a desire to avoid sugar. Premium Product: The price point is acknowledged, positioning it as a premium offering in the market. Trusted by Health-Conscious Consumers & Professionals: Endorsements from dietitians and features in health-focused publications build credibility. Innovative & Different: The use of tiger nuts and the 'no sweetener' approach are recognized as unique selling points. Founder-Driven Authenticity: Adrienne Lufkin's personal story and involvement resonate with consumers, adding a layer of trust and relatability.

Copy Examples

• •Headline: Redefine Your Crunch. Discover Struesli. Body: Tired of granolas packed with sugar and oats? Struesli is chef-crafted with organic tiger nuts, superfoods, and absolutely no added sweeteners. Fuel your day the clean way. Sprinkle. Nourish. Thrive. Call to Action: Shop a Better Breakfast.
• •Headline: Finally, Granola That Gets You. Body: Gluten-free? Keto? Just seeking a truly healthy, delicious crunch? Struesli was created by a chef who understands. Nutrient-dense, organic ingredients, and zero guilt. Taste the difference commitment makes. Call to Action: Find Your Perfect Blend.
• •Headline: From Yogurt Bowls to Savory Salads, Struesli Does It All. Body: Think granola is just for breakfast? Think again. Our versatile, no-sugar blends add the perfect crunch and nutrient boost to sweet treats and savory meals alike. How will you Struesli? Call to Action: Get Inspired with Recipes.
• •Headline: The Secret’s Out (of the Oats!): Tiger Nuts are In. Body: We swapped oats for organic, prebiotic-rich tiger nuts to create a granola that’s naturally subtly sweet, incredibly crunchy, and packed with goodness. Experience the Struesli revolution. Call to Action: Learn About Our Ingredients.
• •Headline: Nourish Your Body, Delight Your Tastebuds. Body: With Struesli, healthy eating never means compromising on flavor. Our chef-crafted blends are bursting with organic superfoods for a taste that’s as satisfying as it is good for you. Elevate your everyday. Call to Action: Taste the Goodness.