Brand Tone

Empowering, confident, inclusive, and understanding. Also aspirational yet relatable.

Brand Values

• •Empowerment & Confidence: To empower big and tall men to embrace their size with confidence through perfectly fitted clothing.
• •Inclusivity & Community: Focusing exclusively on sizes XL to 8XL and aiming to build a community where bigger men can connect and support each other.
• •Quality & Durability: Commitment to premium materials, superior fit, and exceptional durability.
• •Comfort: Ensuring garments feel amazing and provide exceptional comfort.
• •Affordability/Fair Prices: Offering high-quality clothing without breaking the bank.
• •Fit (Perfect Big & Tall Fit): Functionally engineering clothing specifically for big and tall body types.

Best Practices

• •Speak Directly to Your Audience: Use 'you' and address the specific challenges and desires of big and tall men (e.g., 'We know that big and tall men have long faced a lack of options...')
• •Maintain an Empowering and Positive Voice: Focus on solutions, confidence, and the positive impact of well-fitting clothes. Avoid language that could be perceived as pitying or negative. (e.g., 'To empower big and tall men to embrace their size with confidence...')
• •Highlight Key Values Consistently: Regularly incorporate terms related to fit, comfort, quality, confidence, and community in your messaging. (e.g., 'Our commitment to quality, affordability, fit, and community is at the heart of everything we do.')
• •Be Authentic and Relatable: Share stories or use language that shows a genuine understanding of the customer's experience. (e.g., 'At Strongsize, we see you.')
• •Keep it Clear and Concise: While being supportive, ensure the core message about product benefits (fit, comfort, style) is easy to understand.

Social Perception

Customers and the general public perceive Strongsize as a brand that genuinely understands and caters to the needs of big and tall men. They are seen as a solution to the common problem of ill-fitting clothes from brands that simply scale up smaller sizes. The brand is often praised for its comfortable, durable, and well-fitting apparel. There's a sense of relief and appreciation from customers who have struggled to find clothes that make them feel confident. The focus on community also resonates positively.

Copy Examples

• •Stop settling. Start living. Strongsize: Clothes engineered for your build, designed for your confidence.
• •More than just a size. It's your strength. Own it with Strongsize. #StrongsizeConfidence
• •Finally. Premium comfort and a fit that actually gets you. Discover the Strongsize difference today.
• •From XL to 8XL, we're not just making bigger clothes, we're crafting a better fit. Feel the Strongsize fit.
• •Join the Strongsize community. Where fit, comfort, and confidence are always the perfect size.