Brand Tone

Aspirational & Motivational, Direct & Benefit-Oriented, Customer-Focused & Supportive

Brand Values

• •Quality
• •Passion for Sport
• •Customer Connection
• •Accessibility/Fair Price
• •Trust & Security

Best Practices

• •Use motivational language to inspire customers to push their limits.
• •Clearly state the benefits of the products, emphasizing advantages and solutions.
• •Maintain a customer-focused approach by highlighting support and accessibility.
• •Ensure secure payment processing and reliable delivery are consistently communicated.
• •Engage with the athletic community through relevant social media platforms like TikTok.

Social Perception

Positive engagement and reach within the running community, reliable and secure shopping experience.

Copy Examples

• •Impulsione seus limites! (Push your limits!)
• •Leveza, proteção e estilo pra treino e movimento (Lightness, protection, and style for training and movement)
• •Produtos de alta qualidade para atletas de todos os níveis (High quality products for athletes of all levels)
• •Entrega rápida e segura em todo o Brasil (Fast and secure delivery throughout Brazil)
• •Suporte ao cliente 24/7 para rastreamento de pedidos (24/7 customer support for order tracking)