Brand Tone

AI Recruitment & HR: professional, innovative, and results-oriented. Activewear: aspirational, performance-focused, and passionate. Overall: A blend of tech-savvy and human-centric for the HR solutions, and energetic and quality-driven for the activewear.

Brand Values

• •AI Recruitment & HR: Innovation: Leveraging cutting-edge AI technology to revolutionize the hiring process. Efficiency: Cut hiring time by 70%. Accuracy: 98% Accuracy Rate. Human-Centric Approach: Combining AI efficiency with human understanding. Global Excellence: Setting new standards in recruitment worldwide.
• •Activewear: Performance: Engineered to enhance blood and lymphatic flow, helping you recover faster and perform longer. Quality & Comfort: Premium gym compression tees and leggings, breathable, sweat-wicking fabric. Passion & Aspiration: Built for those who push their limits every day, striving for more, breaking barriers. Style: Combining performance, style, and comfort.

Best Practices

• •Develop Separate Tone Guides: Given the two distinct product lines (AI HR tech and activewear), create slightly nuanced tone guides for each. While some overarching values like "striving for excellence" might connect them, the specific language and emotional appeal will differ.
• •Know Your Audience for Each Vertical: Copy for HR professionals will use industry-specific terms and focus on ROI and efficiency. Copy for activewear consumers will be more evocative, focusing on feeling, performance, and lifestyle aspiration.
• •Use Consistent Core Messaging: For AI HR, consistently highlight innovation, efficiency, and accuracy. For activewear, consistently emphasize performance, quality, and the "striving" mindset.
• •Storytelling with Proof: Incorporate testimonials and case studies for the HR tech to build credibility. For activewear, use user-generated content (if available) and stories of athletic achievement to create an emotional connection.
• •Regular Content Audits: Periodically review all marketing copy across website pages, social media, and ads for each brand vertical to ensure it aligns with the defined tone and values, and to check for any dilution or inconsistency, especially given the different product offerings.

Social Perception

AI Recruitment & HR: perceived positively, highlighting its effectiveness in saving time and finding better candidates. The professional presentation on LinkedIn likely contributes to a perception of Strivio as a credible B2B service provider in the HR tech space. Activewear: aims to be perceived as a high-quality, aspirational activewear choice for fitness enthusiasts. Challenges: The existence of multiple entities with similar names could lead to some public confusion if the branding is not distinct and targeted.

Copy Examples

• •For AI Recruitment & HR (Professional, Innovative, Results-Oriented): 1. Stop sifting, start hiring. Strivio's AI intelligence finds your perfect candidate 75% faster. 2. Revolutionize your recruitment. Embrace data-driven hiring and build the team of tomorrow with Strivio. 3. Beyond the resume. Strivio’s AI dives deeper to match skills and potential, not just keywords. Experience the future of HR. 4. Bias-free hiring is here. Our AI ensures every candidate is seen for their true potential. Build a diverse, high-performing team with Strivio. 5. From screening to scheduling, Strivio automates the tedious so you can focus on what matters: connecting with top talent.
• •For Activewear (Aspirational, Performance-Focused, Passionate): 1. Engineered for your ambition. Strivio activewear: where peak performance meets unparalleled comfort. 2. Don't just work out. Strive. Our compression gear is built to push your limits and accelerate your recovery. 3. Feel the difference quality makes. Strivio activewear – designed in India for the relentless athlete in you. 4. Unleash your best. With Strivio's sweat-wicking, 4-way stretch fabric, nothing holds you back. 5. More than just apparel, it's a mindset. Join the Strivio movement and become the best version of yourself.