Brand Tone

Empathetic & Supportive, Honest & Direct ('Real Talk'), Empowering & Pro-Aging, Informative & Science-Backed, Relatable & Humorous (on social media)

Brand Values

• •Destigmatization & Normalization
• •Science & Efficacy
• •Community & Support
• •Transparency & Honesty
• •Empowerment
• •Sustainability & Clean Ingredients
• •Inclusivity & Self-Care

Best Practices

• •Embrace 'Real Talk': Use clear, direct, and honest language. Avoid euphemisms when discussing menopausal symptoms, but always maintain a respectful and supportive tone.
• •Lead with Empathy: Acknowledge the challenges and emotions associated with menopause. Let the copy reflect understanding and a genuine desire to support women through this transition.
• •Empower, Don't 'Fix': Frame solutions not as fixing something broken, but as supporting the body's natural changes and empowering women to feel their best. Focus on 'pro-aging' and celebrating experience.
• •Educate & Inform: Weave in educational elements about menopause and the science behind the products. This reinforces credibility and positions the brand as a trusted resource.
• •Maintain Authenticity (Naomi's Voice): Channel Naomi Watts' personal journey and passion for the cause. This can be achieved through storytelling, direct quotes (where appropriate), and a tone that feels genuine and driven by lived experience.

Social Perception

Positive & Welcomed, Credible & Authentic, High Quality & Effective, Mission-Driven, Aspirational yet Attainable

Copy Examples

• •Headline: Your Menopause Journey: Seen, Supported, Celebrated. Body: Hot flashes? Dry skin? You’re not alone. Stripes offers science-backed relief and a community that gets it. Let's navigate 'the change,' beautifully and unapologetically. #RealTalkMenopause
• •Headline: More Than Menopause. It's Your Next Chapter. Body: Stripes is here to empower your evolution with clean, effective solutions for skin, hair, and intimate wellness. Because you've earned your stripes – and deserve to feel amazing. #ProAging #MenopauseSupport
• •Headline: Science-Backed Solutions for Your Body's Rhythm. Body: Tired of menopause symptoms calling the shots? Our ectoine and squalane-rich formulas are designed to bring comfort and confidence back to your skin and body. Real ingredients, real results. #StripesScience #MenopauseRelief
• •Headline: Vaginal Wellness? Yes, We're Talking About It. Body: Intimate changes during menopause are normal. Our gentle, effective vaginal wellness line is here to restore comfort and confidence. No more whispers, just solutions. #MenopauseHonesty #SexualWellness
• •Headline: Join the Conversation. Own Your Age. Body: Stripes isn't just skincare; it's a movement. Share your story, find support, and embrace this stage with science-backed care created by women, for women. Let’s change the narrative, together. #StripesCommunity #NaomiWatts