Brand Tone

Innovative & Modern, Enthusiast-Focused & Passionate, Discreet & Stylish, Quality-Conscious & Reliable, Accessible & User-Friendly

Brand Values

• •Innovation
• •Quality
• •Discretion
• •Accessibility
• •Customer Experience & Functionality
• •Passion for Smoke Culture

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document Strio's specific tone characteristics (e.g., innovative yet accessible, stylish but functional, passionate but not exclusive), key terminology (e.g., "smoke culture," "elevate," "discreet"), and preferred sentence structures. This guide should be the go-to resource for all content creators.
• •Know Your Audience Deeply: Understand the language, preferences, and pain points of the target "smoke culture" enthusiast. Copy should resonate with their desire for quality, innovation, and often, discretion.
• •Prioritize "Innovative Discretion": Consistently weave in language that highlights both the cutting-edge technology and the subtle, stylish, and discreet nature of the products. Use terms that convey sophistication and subtlety.
• •Maintain Authenticity and Passion: Let the genuine enthusiasm for "smoke culture" and product innovation shine through. Avoid overly corporate or generic language. Share the "why" behind the brand.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, product descriptions, or customer service interactions, the brand voice must remain consistent. Regular audits and team training can help maintain this alignment.

Social Perception

Stylish, discreet, and offering good value for money. Innovative designs, particularly the hidden cartridge features, are frequently praised. Associated with cannabis consumption. Seen as Innovative in Discretion.

Copy Examples

• •Headline: Elevate Your Ritual. Experience Strio. Body: At Strio, we're not just making vape hardware; we're crafting the future of smoke culture. Our passion for innovation and quality means every device is designed for the discerning enthusiast who values style, performance, and discretion. Discover the difference.
• •Headline: Your Secret Stash, Perfected. Body: Keep it sleek, keep it Strio. Our Cartboy series is engineered for ultimate discretion without compromising on power. Enjoy your favorite oils incognito with a design that’s as smart as it is stylish. Because your experience should be yours alone.
• •Headline: Power. Performance. Peace of Mind. Body: Don't settle for ordinary. Strio’s 510 batteries deliver long-lasting power and consistent hits, every time. Built with advanced safety features and premium materials, we ensure a reliable experience so you can focus on what matters. Charge less, enjoy more.
• •Headline: By Enthusiasts, For Enthusiasts. Body: We get it. As passionate members of the smoke culture, Strio was founded to bring cutting-edge, high-quality, and truly original vape products to those who know the difference. Join a community that demands the best.
• •Headline: Innovation You Can Feel. Discretion You Can Trust. Body: Strio is where advanced technology meets sleek design. We're dedicated to pushing the boundaries of vape hardware, offering you cutting-edge features and unparalleled discretion. Experience the next level of smoke culture, effortlessly.