Brand Tone

energetic, adventurous, and family-oriented

Brand Values

• •Adventure and Excitement
• •Family
• •Quality
• •Community
• •Customer Satisfaction
• •Originality/Creativity
• •Support for Women

Best Practices

• •Embrace the Adventure: Use active, energetic language. Words like 'thrill,' 'unleash,' 'explore,' and 'adventure' should be common.
• •Speak to the Tribe: Foster a sense of community. Use inclusive language like 'join us,' 'our family,' 'fellow riders,' and 'your tribe.'
• •Keep it Real and Relatable: Share authentic stories and highlight the family aspect. Connect on a personal level, as seen in the 'About Us' page.
• •Show, Don't Just Tell Quality: Instead of just saying 'high quality,' describe the materials, durability, or unique design features that make the products stand out.
• •Maintain Enthusiasm: Let the passion for the motocross lifestyle shine through in all communications. Use exclamation points where appropriate and convey genuine excitement.

Social Perception

Customers generally perceive Strictly Wild Co. positively, highlighting the quality of products, unique designs, and excellent customer service. The brand is seen as a small business with a personal touch, which customers appreciate. There's a strong association with the dirt bike and motocross community, and the brand is well-regarded within this niche. The 'family-owned' aspect contributes to a perception of trustworthiness and dedication. Customers express excitement about the products and often share their positive experiences.

Copy Examples

• •Fuel your family's passion for adventure! Shop our latest collection of dirt bike-inspired gear and join the Strictly Wild tribe.
• •From the track to a statement – our gear is designed for comfort, quality, and that untamed spirit. #StrictlyWildAdventure
• •More than just apparel, it's a lifestyle. Connect with fellow moto families and ride in style. #StrictlyWildFamily
• •Unleash your little one's wild side with our trendy and durable kids' collection. Built for adventure, made with love.
• •Gear up and get out there! Strictly Wild Co. – for the love of dirt, family, and the thrill of the ride.